Bathhouse is Hiring for Director of Growth Marketing

Director Of Growth Marketing At Bathhouse

Bathhouse is hiring a Director of Growth Marketing to accelerate revenue, reduce acquisition costs, and deepen customer loyalty. This full-time, on-site role in New York, NY offers the opportunity to own performance marketing end-to-end, partner closely across teams, and build a data-driven, test-and-learn culture.

Company Overview

Bathhouse is a modern wellness destination where guests use thermal pools, saunas, and steam rooms in a sleek, social setting. The team delivers protocol-driven massages and scrubs focused on recovery and performance. With an emphasis on functionality and results, Bathhouse offers an “anti-spa” experience designed for anyone seeking to look, feel, and perform at their best.

Role Summary

Lead Bathhouse’s growth engine across paid media, lifecycle, and retention. You will set the marketing strategy, own key performance metrics (CPA, retention, LTV), manage a Sales Manager and external partners, and ensure cohesive brand execution with the creative team. This position is on-site five days per week at company HQ in Williamsburg.

Key Responsibilities

• Develop and execute a data-driven growth strategy aligned with company goals.
• Own paid media across Google Ads, social, email, and other channels; plan, launch, and optimize campaigns.
• Partner with the Sales Manager on group sales initiatives, partnerships, and promotions; manage outside agencies.
• Analyze customer data, market trends, and competitor activity to identify growth opportunities and inform strategy.
• Collaborate with the Brand Director to ensure cohesive, consistent execution across all touchpoints.
• Monitor and report on KPIs; use insights to optimize CPA, retention, and LTV via testing and iteration.
• Foster a culture of experimentation and continuous improvement within the marketing team.
• Develop and manage the marketing budget to maximize ROI and resource efficiency.
• Collaborate with operations, finance, and customer service to support seamless execution and a strong customer experience.

Ideal Profile

• 8+ years in marketing with emphasis on strategy, retention, and digital channels.
• Bachelor’s degree in marketing, business, or a related field.
• Proven results developing strategies that drive growth, retention, and loyalty.
• Deep knowledge of lifecycle marketing, retention programs, and loyalty mechanics.
• Entrepreneurial, hands-on operator comfortable in fast-paced, dynamic environments.
• Data-driven decision-maker; able to translate complex datasets into actionable insights.
• Strong project management; adept at prioritization and meeting deadlines across multiple initiatives.
• Proficiency with Google Ads, Analytics, Tag Manager, and Search Console; skilled with CRM and marketing automation.
• Experience in SEO, A/B testing, CRO, CX optimization, and marketing analytics tools.
• Clear communicator and leader with strong writing and presentation skills; able to mentor teams.
• Able to commute to Williamsburg five days per week.

Compensation, Benefits, And Location

Job Type: Full-time. Salary: $150,000–$180,000 USD. Location: New York, NY. On-site: Five days per week at headquarters in Williamsburg.

• Health insurance
• Generous vacation
• Free unlimited admission to Bathhouse with a plus one
• 50% off services, products, and the restaurant

How To Apply

Ready to lead growth at Bathhouse? Submit your application here.

Visit this blog for job application details.

Conclusion

If your strength is building measurable growth and retention, this role offers the ownership and impact you’re seeking. For more marketing playbooks, company spotlights, and curated roles, explore