Company Profiles

Under Armour – Marketing Jobs, Culture, and Benefits

Explore marketing career opportunities at Under Armour. Discover company culture, benefits, and why it's a top choice for marketing professionals.

100x Marketers Team

editor

August 25, 2025
Under Armour company logo

Under Armour – Marketing Jobs, Culture, and Benefits

Introduction

Under Armour, a company that stands as a beacon of innovation in the sports industry, is a dream destination for many marketing professionals. The company's unique ethos of pushing boundaries to "make athletes better" has positioned it as a global leader in performance wear, footwear, and accessories. As a marketer, stepping into the arena of a company like Under Armour allows you to participate in game-changing initiatives, inspiring millions of athletes worldwide. If you're a marketing professional seeking a dynamic, forward-thinking environment where creative solutions and daring ideas are celebrated, then Under Armour might just be your next career destination.

Marketing Opportunities at Under Armour

Under Armour offers a diverse range of marketing opportunities to cater to the multidimensional needs of their global audience. Roles typically available at Under Armour include:

  • **Digital Marketing:** With its strong digital presence, digital marketers at Under Armour get the chance to engage with customers on various online platforms, driving brand awareness and sales.
  • **Product Marketing:** As a product marketer, you'll work closely with various teams to launch new products and ensure they meet the needs and wants of the athletes Under Armour serves.
  • **Brand Marketing:** Brand marketers are tasked with maintaining and strengthening the Under Armour brand identity. They ensure that all marketing efforts align with the brand's mission and vision.
  • **Content Marketing:** Content marketers at Under Armour create engaging content that resonates with their audience, effectively communicates the brand's values, and drives customer engagement and loyalty.
  • **Marketing Analytics:** As a marketing analyst, you'll leverage data to make informed decisions and optimize marketing strategies.
  • **Growth Marketing:** Growth marketers focus on strategies and initiatives that will expand Under Armour's market reach and drive business growth.

Company Culture and Values

Under Armour's company culture is rooted in their core values: Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together. These values serve as the company's guiding principles, shaping their work environment and influencing every decision they make. As a marketing professional at Under Armour, you'll be part of a team that's committed to making athletes better, celebrating achievements, promoting fairness and equity, protecting the planet, and overcoming challenges together. The company's culture encourages taking smart risks, innovation, and having honest conversations, fostering an environment that's conducive for both personal and professional growth.

Benefits and Perks

Working at Under Armour comes with a host of benefits. While these may vary depending on the role and location, they typically include competitive salaries, comprehensive health insurance, retirement plans, and generous paid time off. In addition to these, employees also enjoy perks like product discounts, fitness reimbursement programs, and opportunities for career development and progression.

Why Choose Under Armour for Your Marketing Career

Under Armour provides a unique platform for marketing professionals to grow and make an impact. Here, you'll work in a fast-paced environment that encourages innovation and out-of-the-box thinking. You'll be part of a team that values collaboration, celebrates victories, and is committed to creating a positive impact on communities and the planet. With Under Armour, you're not just choosing a job; you're choosing to be part of a mission to inspire athletes and change the world of sports.

How to Apply

Ready to make your mark at Under Armour? Visit their website or LinkedIn page to explore current marketing job openings. You can apply directly through their job portal or LinkedIn. Make sure your resume highlights your relevant skills and experiences, and don't forget to tailor your cover letter to show why you're the perfect fit for Under Armour.

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Working at Under Armour is more than just a job; it's an opportunity to be part of a team that's changing the sporting world, one athlete at a time. If you're a marketing professional looking to make a real difference, consider joining the Under Armour team.