ZenBusiness Inc. is Hiring for VP, Growth Marketing

VP, Growth Marketing at ZenBusiness Inc.

ZenBusiness Inc. is hiring a VP, Growth Marketing to lead full-funnel acquisition and efficiency. This remote role reports to the CMO and is accountable for sustainable growth across channels, rigorous experimentation, and data-driven optimization.

Company Overview

ZenBusiness helps people start, run, and grow their businesses by simplifying complex processes and offering step-by-step support. The company operates remotely with a base in Austin, Texas and a distributed team across the U.S. Diversity, equity, and inclusion are core values, and employees are encouraged to bring forward ideas that improve outcomes for customers. Learn more about the company here.

Role Summary

As VP, Growth Marketing, you will align brand, marketing, product, pricing, and the conversion funnel to growth targets and broader business objectives. You will build and scale a multi-channel acquisition engine (SEO, LLM search, SEM, paid social, affiliate, email nurturing, and CRO), reduce CAC, improve AOV and ROAS, and diversify beyond search-driven traffic. Success requires cross-functional leadership, an experimentation mindset, and strong measurement and attribution practices.

Key Responsibilities

• Own acquisition strategy and planning to meet or exceed goals for conversion volume, CAC efficiency, and ROAS.
• Lead market, customer, and competitive research to inform channel mix, messaging, and offers.
• Evolve the acquisition engine across SEO, LLM search, paid media, affiliate partnerships, email nurturing, CRO, and pricing/packaging; identify efficient new channels to reduce reliance on search.
• Oversee the full customer journey to ensure consistent experiences across marketing channels, site, funnel, checkout, and lifecycle touchpoints.
• Run structured experiments on landing pages, funnels, offers, and pricing to improve conversion rate, CAC, AOV, and ROAS.
• Enhance measurement and attribution with tools and approaches such as Tableau, MMM, MTA, and brand tracking to guide investment decisions.
• Shape marketing and product roadmaps that drive channel diversification, conversion gains, and revenue optimization.
• Lead, mentor, and scale a high-performing team; foster an action-oriented, test-and-learn culture with clear ownership and accountability.
• Collaborate with Brand, Product, Technology, Design, Data, and Finance to align on goals, roadmaps, and performance targets.
• Set budgets and targets with executives and finance; use analytics to surface opportunities and drive continuous improvement.

Ideal Profile

• 15+ years in growth marketing or related roles, including 8+ years managing teams; proven results across diverse channels.
• Change agent with a builder mindset; able to break down silos and challenge legacy approaches while coaching high performers.
• Strong communicator who partners effectively with stakeholders and executives; comfortable presenting plans, progress, and insights.
• Deep analytical skills across growth analytics, attribution modeling, funnel and pricing analysis; rigorous experimentation framework.
• Strategic and hands-on; experience in high-velocity, post-startup, pre-public environments. Bachelor’s degree required; MBA preferred.
• Bonus: BI/data tools, Salesforce CRM/Marketing Cloud, LTV expansion and retention, MacOS and Google Workspace.

Compensation, Benefits, And Location

Salary range: $147,242–$219,895 USD, depending on experience. The role is remote; ZenBusiness is based in Austin, TX with teammates across the U.S. Benefits include medical, dental, vision, disability, and life insurance; parental and military leave; employee assistance program; 401(k) with match; annual bonus; pet insurance; RSUs; paid parking for in-office employees; and 10 paid holidays. The company emphasizes connection through weekly all-hands, social events, lunch-and-learns, and hackathons.

How To Apply

Submit your application via the Greenhouse listing here.

Conclusion

This is a senior leadership opportunity to architect sustainable growth at scale, align cross-functional teams, and elevate performance through disciplined testing and analytics. If you meet the profile and are ready to lead a high-impact team, consider applying today.

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