Wolverine Worldwide is Hiring for Brand Marketing Director, Lifestyle - Saucony

Brand Marketing Director, Lifestyle — Saucony (Wolverine Worldwide)

Wolverine Worldwide is hiring a Brand Marketing Director, Lifestyle to lead Saucony’s lifestyle territory. This leader will set the brand strategy, orchestrate global go-to-market activation, and build integrated programs that deepen consumer awareness and affinity while driving growth.

Company Overview

Saucony is driven by runners and a commitment to continuous improvement—translating athletic insight into footwear and apparel designed to make every run better. Within Wolverine Worldwide, the Saucony team channels that passion into products and stories that resonate with consumers globally.

Role Summary

The Brand Marketing Director, Lifestyle leads the development and execution of Saucony’s lifestyle brand strategy across global markets. From insights to activation, this role oversees full-funnel programs, ensures creative and channel consistency, partners closely with cross-functional teams, and manages a team of marketers to deliver against brand and commercial objectives.

Key Responsibilities

• Own marketing for the lifestyle category; develop insight-led brand strategies that drive growth.
• Build and execute full-funnel integrated consumer programs—from brief through post-launch analysis.
• Partner with internal teams and external agencies; lead cross-functional planning and execution to align with brand goals.
• Analyze performance data, extract insights, and optimize plans for continuous improvement and impact.
• Collaborate closely with product, media, PR, and account teams to reach key consumers with consistent creative across markets.
• Manage, coach, and develop a team of junior marketers; elevate marketing competencies and outputs.
• Maintain deep understanding of consumers, category, competition, and trends; convert insights into opportunities with Consumer Insights partnership.
• Develop seasonal sell-in and sell-through materials for global product marketing stories.
• Oversee calendars, timelines, and budgets; define seasonal cadence and regional marketing share-outs.

Ideal Candidate Profile

• Bachelor’s degree or equivalent experience required; 8+ years in marketing with strong brand-building expertise.
• Proven track record leading insight-driven, integrated campaigns across the funnel.
• Entrepreneurial mindset; balances imagination with disciplined execution in fast-paced settings.
• Deep understanding of consumer behavior and trends; sporting goods/footwear/lifestyle experience is a plus.
• Strong leadership and influence skills; adept at cross-functional collaboration with global stakeholders.
• Analytical, data-fluent communicator who translates insights into action and clear recommendations.
• Comfortable driving change; team-first mindset and strong written and public-speaking skills.

Compensation, Work Model, And Location

• Salary Range: $140,554–$173,821 USD, commensurate with experience.
• Employment Type: Full-time.
• Location: Rockford, MI; hybrid schedule (three days in office, two days remote).
• Work Environment: Normal office setting; travel may be required.
• Equal Opportunity: Committed to a diverse and inclusive workplace; all qualified applicants considered.

How To Apply

Submit your application via the official posting: Apply here. Current employees, please apply in Workday.

Conclusion And Next Steps

This role is well-suited for senior brand marketers who excel at insight-led strategy, global activation, and team leadership. Review the details above and apply if your experience aligns.

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