WD-40 Company is Hiring for Engagement Marketing Associate Manager

WD-40 Company: Engagement Marketing Associate Manager (San Diego, CA • Remote)

WD-40 Company is hiring an Engagement Marketing Associate Manager to plan and execute campaigns that drive awareness, loyalty, and retention across digital and offline channels. This role blends creative strategy with hands-on execution in automation and CRM, offering the flexibility to work remotely while collaborating closely with cross-functional teams based in San Diego.

Company Overview

WD-40 Company is a values-driven organization focused on creating positive, lasting memories with every interaction. The team emphasizes learning, inclusion, and recognition, with high engagement and a strong sense of belonging reported across the company. The culture encourages collaboration, innovation, and accountability aligned to shared values.

Role Summary

As the Engagement Marketing Associate Manager, you’ll design and deliver integrated campaigns across digital, social, experiential, and retail channels. You’ll leverage marketing automation and CRM to personalize journeys, improve performance, and report on KPIs. The role partners with Brand, Digital, Innovation, and Sales teams, as well as agency partners, to ensure on-time, on-brand execution and measurable results.

Key Responsibilities

• Plan and execute integrated engagement marketing programs across digital, social, experiential, and retail.
• Use marketing automation and CRM to personalize customer journeys and improve performance.
• Track, analyze, and optimize KPIs; share actionable insights with leadership.
• Collaborate with Brand, Digital, Innovation, Sales, and agency partners for creative excellence and consistency.
• Manage timelines, budgets, and asset delivery to keep campaigns on track and on brand.
• Contribute to content development, messaging strategy, and audience segmentation.
• Maintain organized project documentation; ensure compliance with legal, brand, and data privacy standards.
• Stay current on marketing trends and propose fresh ideas to keep the brand top of mind.

Ideal Profile

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• 3–5+ years in marketing, ideally in digital engagement, CRM, or automation-led campaigns.
• Hands-on experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar tools.
• Strong understanding of consumer behavior, content strategy, and the full buyer journey.
• Experience with budget tracking and vendor management is a plus.

Compensation, Benefits, And Location

$77,700–$126,300 USD per year, plus a 10%–15% profit-sharing contribution to your retirement account. Salary is determined by experience, skills, and market alignment. This is a full-time role with remote flexibility; primary location is San Diego, CA.

• Medical insurance, 80–95% company-paid premium
• Dental and vision insurance
• 401K match
• Annual cash incentive rewards
• Tuition reimbursement
• Short-day Fridays
• Vacation and paid holidays, including winter shutdown

Culture And Values

WD-40 Company emphasizes values alignment and a learning-based culture. Employees report high engagement and strong pride in where they work, with inclusion efforts that recognize and respect individual backgrounds and experiences.

How To Apply

Ready to learn more or submit your application? Apply directly via the WD-40 Company careers page: View and apply for the role.

Conclusion

If you’re seeking a role that combines integrated campaign ownership with CRM-driven personalization, this position offers a strong platform to make an impact. Mesha is a hub for ambitious marketers, featuring practical playbooks, company spotlights, and curated roles. Explore resources at trymesha.com or browse more marketing opportunities at