Waymo is Hiring for Marketing Analytics Manager

Marketing Analytics Manager at Waymo

Waymo is hiring a Marketing Analytics Manager to shape lifecycle strategy for its autonomous ride-hailing service, Waymo One. This role turns complex data into clear insights, guiding audience segmentation, experimentation, and performance measurement across channels like email, push, and in‑app. If you’re a data‑driven marketer who enjoys connecting analysis to growth outcomes, this opportunity offers meaningful impact at scale.

Company Overview

Waymo is an autonomous driving technology company with the mission to be the world’s most trusted driver. Originating from the Google Self‑Driving Car Project in 2009, Waymo builds the Waymo Driver to improve access to mobility and enhance road safety. The Waymo Driver powers Waymo One, a fully autonomous ride‑hailing service, and is adaptable across vehicle platforms and use cases. To date, it has completed over one million rider‑only trips, informed by tens of millions of autonomous miles on public roads and tens of billions of miles in simulation across 13+ U.S. states.

Role Summary

As the Marketing Analytics Manager, you will report to a Product Marketing Manager and own end‑to‑end lifecycle analytics, testing, and optimization. You’ll synthesize insights from multiple data sources, craft audience strategies, and implement campaigns that drive acquisition, engagement, and retention. You’ll also define measurement frameworks to attribute ROI, inform budgets, and refine promotional strategy, partnering closely with stakeholders to translate findings into action.

Key Responsibilities

• Develop data‑driven audience strategies by analyzing rider behavior and turning insights into actionable recommendations.
• Lead lifecycle campaigns from acquisition through retention, including design, launch, and ongoing optimization.
• Identify and execute optimization opportunities for lifecycle programs and promotions through strategic analysis.
• Measure and attribute ROI across lifecycle programs to guide budget allocation and promotional strategy.
• Design and analyze A/B and multivariate tests, set hypotheses and success metrics, and ensure proper tracking.

Ideal Profile

• 7+ years in marketing analytics or growth marketing with ownership of cross‑channel analysis and optimization.
• Expert SQL skills for complex data extraction, manipulation, and analysis.
• Proven experimentation experience, including A/B and multivariate testing and understanding of statistical significance.
• Strong grasp of lifecycle marketing principles, experimentation methodologies, and channel‑appropriate content strategies.
• Hands‑on experience with platforms such as HubSpot, Marketo, Braze, Iterable, or Salesforce Marketing Cloud.
• Excellent communication skills to present findings and recommendations to stakeholders, including leadership.
• Bonus: Experience in a high‑growth environment scaling marketing initiatives.

Location, Work Type, and Compensation

Location: Mountain View, CA (Bay Area). Work Type: Full‑time. The expected base salary range for this position is $175,000–$221,000 USD. Actual starting pay will depend on factors such as location, experience, training, education, and skill level. Employees may also be eligible for a discretionary annual bonus program, equity incentive plan, and a company benefits program, subject to eligibility requirements.

How To Apply

Submit your application through Waymo’s careers page for the Marketing Analytics Manager role.

Conclusion and Next Steps

If you’re ready to translate data into measurable lifecycle growth at an autonomous mobility leader, this role is a strong fit. Apply now to join Waymo’s marketing team, and help shape how riders experience the Waymo Driver.

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