Vericel Corporation is Hiring for Product Manager, Vericel Burn Care

Product Manager, Vericel Burn Care (Burlington, MA)

Vericel Corporation is hiring a Product Marketing Manager to advance its burn care franchise. This role focuses on HCP marketing across burn centers and hospitals, driving brand awareness, engagement, and commercial performance through strategic planning and cross-functional execution.

Company Overview

Vericel develops advanced cell therapies for sports medicine and severe burn care, with a patient-centered approach and focus on scientific rigor. The portfolio includes MACI (knee cartilage repair) and burn care products Epicel and NexoBrid, supporting improved outcomes through regenerative medicine.

Role Summary

The Product Marketing Manager will lead strategy and execution for Vericel’s burn care brands. You will shape positioning, campaigns, and field enablement; manage conference presence and KOL engagement; and allocate a multi-million-dollar brand budget while tracking results and reporting to senior leadership.

Key Responsibilities

• Lead brand initiatives to optimize performance and market leadership.
• Develop deep understanding of the portfolio, competitive landscape, sales processes, and market dynamics for long-term planning.
• Own strategic and tactical implementation of product marketing plans to meet business objectives.
• Manage national and regional conference strategy and sponsorship execution.
• Partner with sales and medical teams to identify and engage burn care KOLs.
• Develop promotional campaigns, educational content, and digital initiatives for HCP audiences.
• Plan and support conferences, speaker programs, and peer-to-peer engagement activities.
• Create and maintain sales tools, training materials, and messaging guides to support field execution.
• Analyze sales performance and customer feedback to refine messaging and tactics.
• Refresh positioning, messaging, and differentiation across the product lifecycle.
• Allocate resources and manage a multi-million-dollar annual brand budget.
• Monitor program progress and report effectively to senior management.

Ideal Profile

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field.
• 5+ years of experience in pharmaceutical, biotech, consulting, or similarly regulated industries.
• Background in burn care, wound care, cell therapy, or rare diseases strongly preferred.
• Experience with Veeva Promo Mats and Medical/Legal/Regulatory review processes (MLR).
• Strong analytical skills; proficiency with Excel and PowerPoint to develop analyses and presentations.
• Proven ability to manage multiple projects, deliver on time and on budget, and communicate clearly across levels.
• Collaborative approach and ability to incorporate diverse perspectives into decision-making.
• Entrepreneurial, action-oriented mindset; comfortable in a fast-paced, small-company environment.
• Preferred: Experience developing market or product forecasts based on market research output.

Location, Schedule, And Compensation

This full-time role is based in Burlington, MA. The position is in-office Monday–Thursday with flexibility to work remotely on Fridays.

• Location: Burlington, MA (in-office Mon–Thu; remote Fri).
• Employment Type: Full-time.
• Compensation: Salary range of USD $98,930–$129,936.

Why Vericel

• Cutting-edge science in regenerative medicine and burn care products.
• Career growth within a growing organization and impactful portfolio.
• Collaborative culture focused on improving patient lives.

How To Apply

Submit your application via Vericel’s recruiting portal: Apply here. Vericel is an Equal Opportunity/Affirmative Action Employer.

Conclusion

If you’re a healthcare marketer who excels at cross-functional execution and lifecycle management, this role offers the opportunity to advance burn care therapies while shaping brand strategy end-to-end. Consider applying to contribute to impactful products and patient outcomes.

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