Velera is Hiring for Marketing Performance Analyst

Marketing Performance Analyst at Velera

Velera is hiring a Marketing Performance Analyst to turn complex marketing data into clear insights that inform strategy and drive growth. This full-time, remote role sits at the center of analytics, reporting, and cross-functional collaboration—ideal for a detail-oriented analyst who can translate numbers into recommendations across the buyer’s journey.

Company Overview

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. Serving more than 4,000 financial institutions across North America, Velera helps clients adapt to rapid change and fuel growth with innovative financial technology and service. The company’s purpose: accelerating partners’ success through technology and inspired service, underpinned by a commitment to an inclusive, equitable workplace.

Role Summary

As the Marketing Performance Analyst, you will manage analytics platforms, establish and track KPIs, and deliver insights that support demand generation, content and messaging strategy, and conversion optimization. You will partner with Marketing, Sales, Web, Events, and Communications to configure tools, build reporting, and test hypotheses for continuous improvement. Success looks like credible, actionable reporting that informs decisions at both strategic and executive levels.

Key Responsibilities

• Apply quantitative and qualitative analysis to deliver data-driven insights and recommendations.
• Define, monitor, and report on KPIs in collaboration with leadership and cross-functional teams.
• Manage and integrate analytics platforms; support tagging frameworks and conversion optimization across web and landing pages.
• Analyze campaign and user behavior data to identify growth opportunities across the buyer’s journey.
• Formulate, test, and measure hypotheses; present findings and recommendations to stakeholders and executives.
• Create, automate, and maintain dashboards and recurring reports; support ad hoc analysis requests.
• Leverage first- and third-party data, research, and best practices to inform demand generation, content, and personalization initiatives.
• Support transparency and data democratization through scalable reporting processes and tooling integrations.

Ideal Profile

• Bachelor’s degree in Marketing or related field (preferred).
• 5+ years in marketing analytics across web, social, and campaign performance; experience in marketing communications or related areas.
• Proficiency with data visualization tools (e.g., Looker Studio, Klipfolio, Tableau, or Power BI).
• Hands-on experience with marketing tools such as Google Analytics, Salesforce, Pardot, Terminus, Sprout Social, or similar.
• SQL knowledge for data extraction and manipulation is a plus.

Compensation, Location, And Benefits

This is a full-time, remote position. The expected salary range is $84,900–$108,200 USD, with actual pay adjusted based on experience and other job-related factors permitted by law. Velera is an Equal Opportunity Employer and supports an inclusive, safe work environment.

• Competitive wages and 401(k) with employer match
• Medical (with telemedicine), Dental, and Vision coverage
• Basic and optional life insurance; company-paid disability insurance
• Paid Time Off (PTO), parental and family care leave, and 12 paid holidays
• Community Volunteer Time Off and wellness program
• HSA with company contributions; FSA options; supplemental insurance
• Employee Assistance Program (EAP) and tuition reimbursement

How To Apply

Ready to learn more or submit an application? Apply directly via the Velera careers site: Marketing Performance Analyst – Velera

Conclusion

If you excel at building clear narratives from complex data and enjoy collaborating across teams to drive measurable impact, this role offers a meaningful opportunity to shape marketing performance at scale—while working remotely within a values-driven fintech organization.

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