Upland Software is Hiring for Content Marketing Manager

Content Marketing Manager At Upland Software (Remote)

Upland Software’s BA Insight team is hiring a content marketer to fuel B2B lead generation through high-quality, multi-format content. If you thrive on translating complex topics into clear, engaging narratives and driving measurable impact across channels, this remote role offers a chance to contribute across the full content lifecycle.

Company Overview

Upland Software (company profile) is a leader in cloud-based tools that power digital transformation. The company supports a remote-first operating model and values proactive, collaborative teams. The BA Insight group focuses on solutions that help enterprises find and use information more effectively, and this role supports those efforts with strategic, high-impact content.

Role Summary

As Content Marketing Manager, you will plan, create, edit, and optimize content that attracts and converts a B2B audience across industries such as legal, technology, life sciences, and finance. You’ll apply SEO best practices, leverage data-driven insights, and collaborate with product marketing, sales, web, and design to deliver cohesive campaigns. A strong editorial eye and the ability to turn technical features into customer-focused benefits are essential.

Key Responsibilities

• Develop and execute content marketing campaigns that drive leads and subscribers.
• Apply SEO best practices to grow qualified organic traffic and improve rankings.
• Write and edit blog posts, white papers, web copy, product descriptions, digital ads, emails, and social content.
• Convert technical content into clear, approachable copy tailored to target personas.
• Collaborate with Product Marketing, Marketing, Sales, Web, and Design on integrated content initiatives.
• Align content with product positioning; translate features into differentiated, benefit-led messaging.
• Manage and grow the company blog; pitch thought leadership to relevant third-party platforms.
• Analyze campaign performance and report results with actionable recommendations.
• Incorporate client and prospect feedback into content plans and sales enablement assets.
• Monitor a shared mailbox to gather, document, and synthesize customer feedback for continuous improvement.

Ideal Profile

Must-Haves

• Bachelor’s degree.
• 3–4 years of experience in B2B digital content development and strategy.
• Excellent writing, editing, and cross-functional collaboration skills; detail-oriented and deadline-driven.
• Authorized to work in the United States on a full-time basis for any employer.

Preferred Qualifications

• Degree in English, Journalism, or a related field; strong writing portfolio.
• Experience writing for a B2B audience across multiple industries and formats.
• Knowledge of SEO, email marketing, and web analytics; familiarity with AI search considerations is a plus.
• Experience with CRM and/or content management systems; WordPress, Weebly, or Joomla! preferred.
• Ability to communicate effectively with technical and non-technical audiences; self-driven, able to manage multiple projects.

Compensation, Location, And Work Setup

Location: Remote. Employment Type: Full-time, remote. Compensation: Not disclosed in the posting. Upland Software is an Equal Employment Opportunity Employer; all qualified applicants will receive consideration without regard to protected characteristics.

How To Apply

Ready to be considered? Submit your application via Upland’s portal.

Conclusion

This role is well-suited to a marketer who pairs strong editorial judgment with data-driven optimization and cross-functional collaboration. If you can move seamlessly from strategy to execution and care deeply about clarity, accuracy, and outcomes, consider applying.

About Mesha: Mesha is a hub for ambitious marketers, offering practical playbooks, company spotlights, and curated roles. Explore resources and discover more opportunities at Mesha or browse current marketing openings here.