Unibail-Rodamco-Westfield is Hiring for Marketing Director

Marketing Director, Unibail-Rodamco-Westfield — Culver City, CA

Unibail-Rodamco-Westfield (URW) is hiring a Marketing Director to lead Westfield’s market-level strategy and execution in Culver City, CA. This role owns annual planning, local activation of national programs, budget stewardship, and cross-functional collaboration to drive sales, traffic, and NOI growth. The ideal leader blends strategic rigor, retail-savvy execution, and a sharp creative eye to elevate center experiences and retailer outcomes.

Company Overview

URW brings an entrepreneurial mindset to creating flagship destinations that are woven into their communities. Teams collaborate across disciplines to seize opportunities, solve challenges, and deliver meaningful in-person and digital experiences. The company emphasizes mentorship, diverse perspectives, and impact through volunteering, DE&I programming, and ESG initiatives. With a focus on experiential entertainment and reimagining how people come together, URW aims to “Reinvent Being Together” while supporting employees who drive change and deliver measurable results.

Role Summary

• Own the market’s annual Marketing Action Plan and local strategy.
• Localize national programs and campaigns; set goals and measure KPIs.
• Manage marketing and development budgets with disciplined tracking.
• Lead the local marketing team; align with corporate, center, and asset partners.
• Drive digital engagement and oversee social content through agency partners.
• Advance local PR and media, community partnerships, and retailer relationships.

Key Responsibilities

Strategy And Financial

• Prioritize market opportunities and allocate resources to the most impactful initiatives.
• Generate and apply customer insights with corporate Analysis & Insights partners.
• Monitor competitive trends and inform center initiatives accordingly.
• Collaborate on revenue-generating campaigns with center and national teams.
• Report results; understand sales, traffic, retailer performance, and benchmarks.

Operations And Experience

• Align market and individual center strategies; share best practices across teams.
• Support center operations as needed, including manager-on-duty responsibilities.
• Champion customer service initiatives and satisfaction measurement programs.
• Build strong retailer relationships and integrate tenants into marketing programs.
• Ensure on-brand property aesthetics and activations across common areas.

Communications, Community, And PR

• Lead local media relations with national Communications/PR support, including crisis response.
• Serve as on-site spokesperson for the asset when needed.
• Guide creative development and media planning with corporate and local partners.
• Hire, onboard, and manage social media agencies to meet channel KPIs and stay on-brand.
• Develop community outreach, partnerships, and sponsorships that support the center.

Ideal Profile

• Bachelor’s degree or equivalent work experience.
• 7+ years in marketing or related roles; retail/shopping center experience preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Fluent with digital and social media platforms; skilled at content curation.
• Experience in public/media relations and crisis management preferred.
• Strong analytical capability; apply research, insights, and trends to plans and comms.
• Understands RFP processes; can execute and manage vendor contracts for marketing.
• Excellent communication and presentation skills across varied stakeholders.
• Flexible schedule for events, nights, weekends, and holidays; ability to travel as needed.
• Proven execution across large- and small-scale marketing activities; KPI-driven mindset; current on retail and luxury trends.

Compensation And Location

Full-time, exempt role based in Culver City, CA. Salary range: $115,000–$130,000 USD, plus discretionary annual bonus.

How To Apply

Submit your application via URW’s Workday posting.

Conclusion

If you are a strategic marketing leader who thrives at the intersection of brand, community, and retail performance, this opportunity offers scope to shape experiences and outcomes across a high-profile destination. Consider how your skills in planning, partnership, and measurement can bring Westfield’s vision to life in Culver City.

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