TruTechnologies is Hiring for Director of Marketing

Director Of Marketing, TruTechnologies (Research Triangle Park, NC)

TruTechnologies is hiring a Director of Marketing to align marketing with sales, lead enablement, and scale account-based programs that deepen engagement with priority life sciences accounts. This is a hands-on, strategic role for a SaaS marketer who excels at partnering with sales to drive measurable impact.

Company Overview

Founded in 2018, TruTechnologies provides real-time clinical trial oversight that enables timely, high-quality data and mitigates risk in drug development. The team operates in a collaborative, innovative environment and is focused on educating the market, empowering sales , and establishing thought leadership in clinical trials. Learn more on the company’s profile.

Role Summary

Reporting to the Chief Operating Officer, the Director of Marketing will lead a sales-aligned marketing strategy that equips reps with effective collateral and tools, advances account-based marketing (ABM), and elevates TruTechnologies’ voice in the market. Success requires deep SaaS expertise, clear enablement priorities, and rigorous measurement of marketing’s impact on revenue outcomes.

Key Responsibilities

Align marketing and sales through joint goals, tight feedback loops, and ongoing collaboration with leadership and reps.
Lead sales enablement: audit gaps, create collateral, and deploy tools that accelerate the sales cycle.
Design and run ABM programs with personalized content and activities for high-value accounts; measure account engagement and growth.
Develop thought leadership themes; oversee white papers, case studies, presentations, and competitive analyses that sellers can use.
Activate influencer marketing to expand reach and support qualified pipeline in partnership with sales.
Execute a media strategy across earned and paid channels to enhance visibility and credibility.
Define KPIs tied to sales utilization, account engagement, and cycle time; track and report impact to stakeholders.
Provide market education assets: training materials, FAQs, competitive positioning, and event support with sales involvement.
Oversee sales content and tools: maintain organized repositories and evaluate enablement platforms for accessibility and adoption.
Manage the marketing budget with priority on enablement and key account engagement.
Build and mentor a team focused on sales enablement and consistent brand messaging.

Ideal Candidate Profile

Bachelor’s degree in Marketing, Business Administration, or related field.
5–7+ years in SaaS marketing with significant focus on sales enablement and ABM.
Demonstrated success aligning marketing initiatives to sales goals and revenue impact.
Strong understanding of sales processes and content needs across the funnel.
Hands-on ABM experience in close collaboration with account teams.
Excellent leadership, communication, and stakeholder management skills.
Analytical and problem-solving strengths; able to interpret sales data to find opportunities.
Experience building and managing marketing teams focused on enablement.
Familiarity with CRM systems (e.g., HubSpot) and Adobe Creative Suite is highly desirable.
Exceptional writing and presentation skills for sales-facing content; proactive and results-oriented.

Compensation And Location

Title: Director of Marketing
Location: Research Triangle Park, NC
Employment Type: Full-time
Salary Range: USD 104,514–139,584
Benefits: Competitive salary and benefits package

How To Apply

Interested candidates can apply directly via TruTechnologies’ application page.

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