Trupanion is Hiring for Vice President, Ecommerce

Vice President, Ecommerce — Trupanion (Seattle, WA)

Trupanion is hiring a seasoned ecommerce leader to build and scale a digital growth engine for its pet medical insurance business. This executive role will own the end-to-end online acquisition journey, unify performance channels, and mentor a high-performing team to deliver efficient, measurable growth.

Company Overview

Trupanion provides medical insurance for cats and dogs across North America, helping responsible pet owners budget for quality care. The team works in a collaborative, casual, and pet-friendly environment rooted in purpose and member value. For company background and mission, see the About page.

Role Summary

Reporting to the Chief Revenue Officer, the Vice President of Ecommerce will define and execute the company’s digital strategy to drive online pet growth and enhance the digital experience. You’ll lead channel evolution across SEO, SEM, email/SMS, paid media, website, and partner integrations, while building the frameworks, team, and technology that enable rapid experimentation, automation, and innovation. This full-time role is based in Seattle with a hybrid schedule (in-office at least three days per week).

Key Responsibilities

• Architect and execute a high-impact ecommerce vision aligned to long-term goals.
• Own digital acquisition channels: SEO, SEM, email/SMS, paid media, and the website experience.
• Oversee partner integrations and performance, including high-visibility partners such as State Farm.
• Champion marketing technology and automation to deliver personalized journeys and maximize conversion.
• Partner with analytics on data-driven media strategy, audience segmentation, targeting, and A/B testing.
• Build and mentor a results-oriented team; foster a culture of innovation and experimentation.
• Ensure alignment across brand, member experience, and value proposition on- and offline.
• Establish operating frameworks for clarity, accountability, and consistent marketing execution.

Ideal Profile

• 15+ years in ecommerce, digital marketing, or growth leadership with measurable revenue impact.
• 10+ years leading and scaling cross-functional, high-performing teams.
• Proven ownership of strategy across acquisition, conversion, and retention lifecycles.
• Effective collaboration with marketing, product, engineering, and analytics in fast-paced settings.
• Leadership that emphasizes accountability, innovation, and team development.

Skills And Traits

• Performance marketing expertise across SEO, SEM, email/SMS, affiliate, and ecommerce operations.
• Advanced analytical skills and a data-first mindset for decision-making and optimization.
• Strong communication and stakeholder management; influence at all organizational levels.
• Hands-on experience with ecommerce and digital marketing tools and platforms.
• Bias for action with rigorous testing, learning, and continuous optimization.

Compensation, Benefits, And Location

Base salary range: $210,000–$240,000 (full-time). Employees may be eligible for monthly bonuses. Trupanion grants Restricted Stock Units to all new team members; new-hire grants vest over four years. This role is based in Seattle, WA, with a hybrid in-office schedule at least three days per week.

• Full medical, dental, and vision at no cost to the employee.
• Four weeks PTO, nine paid float holidays; five-week sabbatical after five years.
• Free medical insurance for one pet (dog or cat).
• Open, casual, pet-friendly office; paid time off to volunteer.
• Seattle amenities: on-site gym, dog walking services, free parking, paid ORCA cards.

How To Apply

Submit your application through the official posting: Apply here. Trupanion is an equal-opportunity employer and provides reasonable accommodations upon request.

For industry context, see how Trupanion approaches reimbursement in this overview.

Conclusion And Next Steps

This VP role is a fit for leaders who blend strategic vision with hands-on execution, and who excel at building teams, systems, and experiments that drive durable growth. If you’re motivated by measurable impact and member-focused innovation, consider applying today.

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