Trulieve is Hiring for Digital Marketing Specialist

Digital Marketing Specialist At Trulieve (Remote, Northeast)

Trulieve is hiring a Digital Marketing Specialist to execute and optimize omni-channel campaigns across email, SMS, rewards, and in-store digital touchpoints. This full-time, remote role supports regional marketing initiatives in the Northeast and focuses on performance-driven execution, reporting, and cross-functional alignment.

Company Overview

Trulieve is a patient-focused organization in one of the nation’s fastest-growing industries. The company emphasizes natural cultivation methods and collaborates with physicians to match products and dosing to patient needs. Its product portfolio is designed to help alleviate symptoms associated with serious medical conditions, including seizures, severe and persistent muscle spasms, pain, nausea, and loss of appetite.

Role Summary

Reporting to the Senior Digital Marketing Specialist – Northeast within the Marketing department, this role executes promotional messaging across owned channels, manages performance-based campaigns via CDP/CRM platforms, and delivers actionable reporting. You’ll coordinate Rewards program communications, support in-store digital touchpoints, and ensure brand-compliant, market-ready messaging aligned to regional priorities.

Key Responsibilities

• Omni-Channel Messaging: Deploy promotional email and SMS campaigns aligned to marketing calendars; coordinate Rewards program communications and in-store digital touchpoints.
• Campaign Management & Reporting: Build and manage performance-driven initiatives in CDP/CRM platforms; monitor engagement and conversion metrics; produce clear, actionable reports for stakeholders.
• Geo- and Product-Based Targeting: Execute geo-targeted messaging for store-specific promotions; create product-focused campaigns informed by inventory, launches, and customer preferences.
• Brand Compliance & Consistency: Ensure all communications follow brand guidelines, market-specific regulations, and tone of voice; collaborate cross-functionally to maintain consistency across channels.
• Vendor Management: Build and manage relationships with in-market vendors; coordinate creative deliverables, promotional calendars, design elements, and asset management.
• Collaboration & Stakeholder Updates: Align with the Senior Digital Marketing Specialist – Northeast on regional strategy and provide regular insights to internal stakeholders.

Ideal Profile

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.
• Experience: 2–3 years of hands-on digital marketing experience, including email, SMS, rewards/loyalty, and analytics.
• Technical Proficiency: Familiarity with CDP/CRM systems, reporting dashboards, and Microsoft Office Suite.
• Communication & Teamwork: Strong relationship-building skills and collaborative approach to achieving shared goals.
• Organization & Adaptability: Highly organized, accountable, and comfortable in a fast-paced, growth-oriented environment.
• Availability: Flexibility to work evenings and weekends as needed.

Compensation, Benefits, And Location

This full-time, remote position offers a salary range of USD $39,812–$47,948, commensurate with experience, along with a comprehensive benefits package that includes paid time off. The role supports the Northeast region and is remote; candidates in PA, OH, MD, WV, and CT are preferred. The position sits within the Marketing department’s Digital Marketing team and reports to the Senior Digital Marketing Specialist – Northeast.

Work Schedule

• 40 hours weekly with flexible hours based on business needs.
• Occasional evenings, weekends, and holidays as required.
• Availability after hours for emergencies.

Equal Opportunity

Trulieve is an equal opportunity employer. The company prohibits discrimination and harassment of any type regardless of race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by law.

How To Apply

Review the full role details and submit your application via the Trulieve careers page: Apply here.

Conclusion

If you’re a detail-oriented digital marketer who enjoys orchestrating compliant, data-informed campaigns across multiple channels, this role offers the chance to support regional growth while collaborating closely with marketing stakeholders. Consider applying to make an impact on patient-focused communications in a regulated category.

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