Thumbtack is Hiring for Senior Growth Marketing Manager, Social

Senior Growth Marketing Manager, Social At Thumbtack

Thumbtack is hiring a Senior Growth Marketing Manager, Social to lead and scale paid social programs across Meta, TikTok, Pinterest, and influencer marketing. This strategic, hands-on leader will drive experimentation, measurement, and team development to deliver sustainable customer growth.

Company Overview

Thumbtack helps millions of people confidently care for their homes. As the one app for home projects, Thumbtack connects homeowners with a community of 300,000+ local service businesses for everything from urgent repairs to seasonal maintenance and major improvements. The marketing team pairs data-driven rigor with creative experimentation to drive sustainable growth.

• $600B+ home services market opportunity
• 4M+ customers in the past 12 months
• 90M+ projects started on Thumbtack
• 13M 5-star reviews
• $3.2B valuation (as of June 2021)

Role Summary

As Senior Growth Marketing Manager, Social, you will own Thumbtack’s paid social strategy and execution across national and local initiatives. You’ll manage two direct reports, define tracking and incrementality frameworks, build a rigorous experimentation roadmap, and partner with analytics, product, marketing tech, and creative teams. The role also includes agency and platform relationship management and executive-level reporting.

Key Responsibilities

• Own and scale paid social across Meta, TikTok, Pinterest, and influencer channels to drive incremental customer growth.
• Define tracking, attribution, and incrementality measurement; partner with internal and third-party tools to validate results.
• Lead, mentor, and develop two direct reports with clear goals, coaching, and feedback.
• Translate customer insights and performance data into a test-and-learn roadmap across audiences, creative, and platforms.
• Oversee campaign management end to end: budgets, bidding, creative iteration, audience segmentation, and best practices.
• Audit and evolve the paid social tech stack to unlock automation, stronger signals, and efficiency (especially on Meta and TikTok).
• Partner with analytics, product, and martech to build automated workflows for audiences, creative decisioning, builds, and reporting.
• Collaborate with Brand and Creative on performance-driven, brand-forward social creative.
• Manage agency and platform relationships, push innovation, and communicate business impact at the executive level.

Ideal Profile

• Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or related field (preferred).
• 6–8 years managing, scaling, and evolving paid social programs across channels.
• Proven people leadership and track record developing high-performing teams.
• Deep expertise with Meta, TikTok, Pinterest, and emerging social platforms.
• Strong analytical skills: Excel/Google Sheets (pivots, lookups), incrementality, lift testing, and attribution frameworks.
• Experience managing multi-million-dollar budgets with efficiency and rigor.
• Confident communicator with stakeholder management at senior levels.
• Thrives in a fast-paced, experimentation-driven growth organization.

Compensation And Location

Remote (Virtual, United States) | Full-time.

• San Francisco Bay Area, San Jose, New York City, Seattle metros: $153,000–$198,000 USD.
• Austin, TX or Washington, DC metros; or CA, MA, NJ, WA states: $137,700–$178,200 USD.
• All other US locations: $130,050–$168,300 USD.

Actual compensation will vary based on level, qualifications, skills, competencies, and proficiency.

Perks And Benefits

• Virtual-first model with paid time off plus 20 company holidays, including a week-long end-of-year shutdown.
• Remote work support: $1,000 USD / $1,400 CAD annual stipend; cell phone and Wi‑Fi reimbursements.
• Parental leave: Up to 12 weeks for all parents, plus 8 additional weeks for birthing parents (US & CAN).
• Family formation benefits: $30,000 USD/CAD lifetime maximum for family planning.
• Mental health and financial coaching: 12 coaching sessions and 12 therapy sessions for you and dependents; one‑on‑one financial guidance.
• Thumbtack Bucks: $1,800 USD/CAD annually to book a pro on Thumbtack for virtual or in‑person services.

How To Apply

Review the full details and submit your application via Indeed.

Conclusion

If you’re a data-driven social marketer who enjoys balancing strategy with execution, this role offers the chance to lead impact at scale. Apply above and explore more curated marketing opportunities on Mesha

About Mesha

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