Thorne Research is Hiring for Director of Performance Marketing- REMOTE

Director Of Performance Marketing (Remote) At Thorne Research

Thorne Research is hiring a Director of Performance Marketing to lead paid acquisition for its D2C business. This senior role blends strategy, analytics, and team leadership to scale efficient growth. If you thrive on attribution, testing, and channel performance, this remote opportunity merits a close look.

Company Overview

Thorne Research delivers science-backed health and wellness solutions, supporting individuals at every life stage. The company serves consumers, athletes, and healthcare professionals with rigorously tested products and a data-driven approach to quality. With a team of 750+ employees, Thorne emphasizes innovation, clinical rigor, and customer outcomes. Learn more on the company page.

Role Summary

Reporting to the VP of Growth, the Director will own paid social and paid search strategy, budget forecasting, and channel optimization for Thorne.com. You will manage a lean team of two and select agency partners, steward an eight-figure annual budget, and drive measurable revenue. Success requires deep fluency in attribution (GA4, MTA, MMM), experimentation, and creative strategy.

Key Responsibilities

Lead performance marketing across paid social, paid search, and other direct-response channels.

Allocate and forecast eight-figure budgets to hit growth and acquisition KPIs.

Manage and mentor in-house channel leads and agency partners for high performance.

Continuously optimize channel mix and spend using data-driven insights and rigorous testing.

Implement and refine attribution models leveraging GA4, platform data, MTA, MMM, and post-purchase surveys.

Own creative testing strategy, iterating on styles, hooks, narratives, and formats to improve results.

Oversee event tracking architecture; partner with Engineering to ensure accurate data and integrations.

Build personalized journeys with custom landing pages that nurture audience segments toward conversion.

Incubate and scale new channels from MVP to program level (e.g., affiliate).

Collaborate closely with Creative, Data, Engineering, Brand, and Product to accelerate growth.

Ideal Profile

Bachelor’s degree and 5+ years in performance marketing with a paid acquisition focus.

Direct experience driving growth for D2C/ecommerce businesses at scale.

2+ years managing teams with a track record of developing talent and performance.

Hands-on oversight of eight-figure annual budgets across multiple channels and platforms.

Advanced analytical skills in GA4, GTM, platform data analysis, and MTA solutions.

Depth in channel optimization, audience segmentation, creative testing, and bid strategy design.

Proven ability to forecast budgets and execute optimization plans tied to KPI targets.

Compensation, Benefits, And Location

Compensation: $150,000–$175,000 USD base, commensurate with experience. Employment: Full-time, remote.

100% company-paid medical, dental, and vision insurance coverage.

Company-paid short- and long-term disability and life insurance.

401(k) with employer match up to 4%.

Gym membership reimbursement and a monthly allowance of Thorne supplements.

Paid time off, volunteer time off, and holiday leave.

Training, professional development, and career growth opportunities.

How To Apply

Submit your application via Thorne’s careers portal: Apply here.

Conclusion

If leading D2C acquisition at scale aligns with your experience, apply to join Thorne’s growth team and drive measurable performance impact.

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