The Wine Group is Hiring for Associate eCommerce Marketing Manager

Associate eCommerce Marketing Manager at The Wine Group

The Wine Group is hiring an Associate eCommerce Marketing Manager to support its growing eCommerce function. In this role, you will manage top eRetail and marketplace partners, elevate digital shelf content, and drive omnichannel programming alongside brand, creative, trade, shopper, and sales teams.

Company Overview

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands, with operations in California, New York, and Australia. The portfolio includes Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, and Cooper & Thief, among others. TWG applies sustainable practices to create beverages consumers can feel good about. Learn more via the company’s profile on Indeed.

Role Summary

Reporting to the Director of eCommerce, the Associate eCommerce Marketing Manager will own day-to-day management of priority eRetail and marketplace accounts. You will ensure content quality on the digital shelf, deliver full-funnel campaigns, and support sales with eCommerce plans and execution. This full-time role is remote-eligible with travel as needed.

Key Responsibilities

• Oversee product content syndication for priority eRetail and marketplace accounts, partnering with a Digital Shelf Specialist and distributor teams.
• Translate omnichannel retail programs into on-site executions with brand, creative, and Trade/Shopper marketing teams.
• Build relationships with retail eComm merchants; pitch and deliver placements aligned to portfolio and in-store priorities.
• Audit retailer scorecards, identify content gaps, and partner with brand teams to optimize titles, imagery, attributes, and keywords.
• Track and report retailer performance (sales, share, content quality); flag issues and drive cross-functional improvements.
• Collaborate within the three-tier system to advance eRetail, marketplace, and B2B eCommerce execution with sales and distributor partners.
• Develop full-funnel eCommerce marketing campaigns that grow sales, share, and basket size across priority platforms.
• Advance internal eCommerce education and thought leadership on category, channel, and platform best practices.
• Support presentations, reporting, and share-outs on digital shelf, eRetail, and marketplace priorities and strategy.

Ideal Profile

• Bachelor’s degree required; 4–6 years in sales, eCommerce, and/or digital marketing (CPG or beverage alcohol preferred).
• Strong communicator with experience leading strategic discussions and presentations for sales and retailer teams.
• Hands-on with retailer item/content portals (e.g., Walmart Item 360) and tools like Salsify or similar PIM/DAM systems.
• Proven project manager with attention to detail and cross-functional collaboration skills; shared-services or agency experience a plus.
• Analytical mindset; comfortable evaluating data and making insight-driven recommendations.
• High proficiency in Excel and PowerPoint; able to manage datasets and build compelling internal/external presentations.
• Experience with SEO and keyword optimization for product content and on-site merchandising.
• Budget management experience, especially for eCommerce campaigns and paid search on marketplaces.
• Basic creative skills in Adobe Photoshop/Illustrator or Canva are a bonus.

Compensation, Location, And Work Environment

Hiring salary range: $86,900–$130,300 USD. Actual compensation depends on experience, skills, education, and role-related factors. The position is based in Livermore, CA, and is full-time with remote eligibility. Expect travel to industry and/or company events up to 20%. The role operates primarily in a virtual office environment and may require lifting up to 40 lbs. The Wine Group is an equal opportunity employer.

How To Apply

Submit your application via The Wine Group’s candidate portal. Apply here.

Closing Thoughts

If you’re a detail-oriented eCommerce marketer who thrives at the intersection of content, merchandising, and sales, this role offers a chance to drive measurable impact across major retail channels. Apply to be considered.

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