The New York Times is Hiring for Director, Industry Marketing - ContentNew

Director, Industry Marketing - ContentNew at The New York Times

The New York Times is hiring a senior content marketer to shape and communicate its advertising story. This role centers on high-quality writing, strategic event programming, and cross-functional collaboration to deliver clear, compelling narratives for brands and agencies.

Company Overview

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism drives the company’s products across print, audio, apps, and digital experiences—and its business strategy centers on work worth paying for. The Advertising team connects this mission to measurable outcomes for marketers through data-informed storytelling and premium environments.

Learn more about the company on its profile.

Role Summary

• Title: Director, Industry Marketing - ContentNew (Official NYT title)
• Reports to the Senior Director of Industry Marketing, Advertising
• Owns content strategy and messaging across go-to-market narratives, sales enablement, and thought leadership
• Leads programming for flagship industry events and client engagements, aligning stories to advertiser outcomes
• Individual contributor; no direct managerial responsibilities
• Hybrid: work from NYC headquarters three days per week
• Requisition: REQ-018763

Key Responsibilities

• Develop a comprehensive content marketing strategy to generate awareness and differentiate New York Times Advertising across channels
• Concept and lead programming for flagship events (e.g., Cannes) and owned client engagements, from identifying newsroom talent to drafting abstracts and leadership Q&A
• Guide positioning and development of go-to-market narratives; align brand priorities with advertiser outcomes and infuse insights into sales enablement
• Collaborate across marketing, communications, product, sales, events, insights, and leadership to deliver client-resonant narratives
• Create high-quality thought leadership that shapes industry conversations and enhances brand visibility
• Define success metrics, monitor competitive positioning, and analyze brand perception to inform strategic decisions
• Demonstrate support for journalistic independence and the company mission

Ideal Profile

• Bachelor’s degree in Communications, Marketing, or related field
• 10+ years in marketing or advertising, preferably at a high-growth company
• Exceptional writing skills aligned with The Times’ quality standards
• Solutions-oriented leader who can think strategically and execute tactically
• Experience liaising with leadership and crafting executive communications
• Familiarity with New York Times Advertising

Compensation And Location

• Base salary range: $150,000–$160,000 USD (annual)
• Location: New York, NY; hybrid schedule with three in-office days per week

How To Apply

Submit your application via the official posting.

The New York Times is an Equal Opportunity Employer and welcomes applicants from all backgrounds. For application or interview accommodations, email reasonable.accommodations@nytimes.com. Be aware of potential job scams; the company will not request payment or financial information during hiring.

Conclusion And Next Steps

If you excel at turning insights into persuasive narratives and enjoy building programming for high-visibility stages, this role offers the chance to shape how a premier media brand engages advertisers. Apply today, and explore additional curated marketing roles on Mesha Jobs.

About Mesha: Mesha is a hub for ambitious marketers, offering playbooks, company spotlights, and curated roles to help you plan your next move.