The Home Depot is Hiring for OAM Manager, Reporting and Insights

OAM Manager, Reporting and Insights — The Home Depot

Home Depot’s Orange Apron Media (OAM) is hiring an OAM Manager, Reporting and Insights to lead measurement strategy for a portfolio of supplier/advertisers within its retail media network. The role combines hands-on analytics, people leadership, and cross-functional partnership to improve media effectiveness and inform investment decisions.

Company Overview

At The Home Depot, Orange Apron Media (OAM) serves as the company’s retail media network. In this role, you’ll translate complex performance data into clear narratives that drive advertiser growth and support merchandising and marketing strategy.

Role Summary

As the manager, you will guide a team of Senior Analysts to evaluate impact across MTA ROAS, media delivery analytics, advanced reporting, brand lift, A/B testing, and incrementality studies. You’ll connect insights to Return on Marketing Objective (ROMO) storytelling for internal and external stakeholders, shaping future optimization and investment.

Key Responsibilities

• Lead measurement strategy and execution for a category of supplier/advertisers within OAM.
• Manage and develop a team of Senior Analysts; mentor new teammates and provide subject-matter expertise in statistical techniques.
• Identify, scope, and manage analytics projects with marketing and merchandising leaders; balance onsite and offshore resources to deliver on time.
• Establish best practices and scalable methodologies for extracting insights from mobile app, social, and clickstream data.
• Build and evolve test-and-learn programs across brand lift, A/B testing, incrementality, and MTA ROAS to improve media performance.
• Develop predictive models to identify marketing opportunities and inform optimization strategies.
• Deliver customer analytics and decision support by integrating data across customer databases and related systems.
• Create dashboards and advanced reporting to track delivery, ROMO, and business impact for internal and external stakeholders.
• Translate complex findings into clear narratives that influence advertiser growth and investment strategies.

Ideal Profile

• 5+ years of relevant experience in marketing analytics or a related field.
• Bachelor’s degree or equivalent education related to the role.
• Deep understanding of marketing measurement across digital media and retail; methods including MMM, MTA, and brand lift studies.
• Intermediate SQL for data extraction and hypothesis testing; experience with Tableau or similar visualization tools.
• Proven test-and-learn mindset with experimentation programs that inform optimization strategies.
• Strategic problem solver who can break down ambiguous challenges into clear action plans across process, technology, and CX.
• Strong people leadership with a track record of coaching and scaling high-performing teams.
• Excellent communication skills; able to translate technical insights for non-technical audiences and influence stakeholders at all levels.
• Experience navigating change and fostering cross-functional alignment across sales, product, category, and analytics teams.
• Market awareness with the ability to conduct competitive research and apply insights to strategy and innovation.
• Eligibility: 18+ years of age and legally permitted to work in the United States.

Location, Compensation, and Work Details

• Location: Atlanta, GA.
• Employment type: Not specified in the listing.
• Compensation: Salary range not listed.
• Reporting line: Reports to Senior Manager, Strategy and Analytics; manages various direct reports.
• Travel: Typically less than 10%.
• Work environment: Comfortable indoor setting; mostly seated with occasional light lifting.

How to Apply

Submit your application via the official posting: apply through Home Depot’s application portal.

Conclusion

If you’re a measurement-minded leader who enjoys building teams and turning data into decisions, this opportunity offers the chance to influence marketing strategy within a retail media environment. Review the details above and submit your application to move forward.

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