Target Group is Hiring for Experiential Marketing Lead, Style

Experiential Marketing Lead, Style — Target Group (New York, NY)

Target is hiring a culture-savvy Experiential Marketing Lead to shape fashion-forward activations that elevate the brand across IRL and digital touchpoints. This New York-based role sits at the intersection of style, design, and culture, partnering with cross-functional teams and top-tier creatives to deliver programs that drive engagement and brand affinity.

Company Overview

Target brings its purpose—helping all families discover the joy of everyday life—to market through values-driven culture and creative brand building. Learn more about the company’s teams and growth opportunities via

Role Summary

As Experiential Marketing Lead, Style, you’ll own end-to-end strategy and execution for design-led and culturally relevant activations—from designer collaboration launches to immersive experiences and key cultural moments. You’ll guide creative development, manage agencies and vendors, and ensure programs are integrated across PR, social, media, and influencer channels. The ideal leader brings a sharp editorial eye, deep familiarity with fashion culture, and a track record of programs that scale online and offline.

Key Responsibilities

• Lead experiential strategy for style, design, and culture-focused initiatives.
• Concept and develop activation ideas for fashion-forward audiences and communities.
• Integrate programs across PR, social, influencer, creative, and media channels.
• Oversee budgets, timelines, vendors, and agency partners with clarity.
• Guide creative development with a strong eye for design and brand aesthetics.
• Use cultural insights, trends, and guest behavior to shape relevant, shareable experiences.
• Define success metrics and capture learnings to inform future plans.
• Navigate evolving event formats, including hybrid and digital extensions.
• Represent Target in NYC cultural spaces and identify partnership opportunities.

Ideal Profile

• Bachelor’s degree or equivalent experience.
• 7+ years in marketing with deep experiential expertise in style, fashion, and design.
• Proven track record building brand moments that scale across PR, social, and digital.
• Excellent cross-functional collaboration, communication, and presentation skills.
• Culturally attuned; tapped into NYC and broader creative scenes and trends.
• Thrives in fast-paced environments; adaptable and solution-oriented.
• Detail-obsessed with a strong design sensibility.
• Willing to travel and work flexible hours to support activations.

Compensation, Benefits, And Location

Pay range: $110,000–$199,000 USD, based on factors such as market, experience, and qualifications. Role type: Part-time. Primary location: New York, NY. Work arrangement: Hybrid/Flex for Your Day, with work performed onsite at Target’s NYC office and virtually, as needed.

• Comprehensive medical, dental, and vision; 24/7 virtual care and mental health support.
• 401(k) with eligible contribution matching and financial wellness programs.
• Paid sick leave, paid national holidays, paid family leave, and flexible PTO (as applicable).
• Education assistance, including tuition-free programs through Dream to Be.
• Team member discounts (10% plus additional discounts on select items).

For a comprehensive overview of benefits, visit Target’s benefits page

How To Apply

Submit your application via Target’s careers site

Security note: Target will never request personal information by text and only accepts applications through corporate.target.com/careers or Workday.

Conclusion

This role is a strong fit for an experiential leader who blends cultural fluency with operational rigor. If you’re ready to shape style-first brand moments at scale, apply to move forward.

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