Talley's Pier 77 Marine is Hiring for Marketing Specialist

Marketing Specialist — Talley’s Pier 77 Marine (Cornelius, NC)

Talley’s Pier 77 Marine is hiring a full-time, on-site Marketing Specialist to elevate its presence around Lake Norman. This role blends content creation, digital marketing, and community engagement to generate leads, increase foot traffic, and enhance the boating lifestyle experience for customers.

Company Overview

Talley’s Pier 77 Marine is a marine dealership serving the Lake Norman community from Cornelius, North Carolina. The team focuses on helping boaters enjoy the water through quality inventory, service, and events that bring customers together around the boating lifestyle.

Role Summary

As the Marketing Specialist, you will plan, produce, and optimize multi-channel marketing that attracts qualified prospects and converts them into customers. You’ll manage day-to-day content for digital and social channels, capture and edit photo/video assets, support events, and continuously improve website performance, SEO, and advertising outcomes.

Key Responsibilities

Generate qualified leads and drive sales through targeted content and campaigns.
Build consistent brand awareness across website, email, and social channels.
Plan and promote community events that deepen customer relationships and attract new audiences.
Capture and edit photography and video; support virtual tours and compelling boat listings. Drone skills are a plus.
Optimize website UX, SEO, and paid advertising for measurable performance improvements.
Develop eye-catching graphics, videos, and creative concepts that align with brand standards.
Collaborate closely with sales, service, and leadership to prioritize initiatives and support revenue goals.
Track, analyze, and report campaign results to guide continuous improvement.

Ideal Candidate Profile

Proven experience in marketing, content creation, or digital media.
Strong photography and video skills; drone experience is a plus.
Proficiency with Photoshop; Premiere or DaVinci Resolve; Salesforce; WordPress; and Microsoft Office.
Creative thinker who can translate marketing goals into engaging, measurable campaigns.
Collaborative mindset and ability to work cross-functionally with sales, service, and leadership.
Boating knowledge is helpful but not required.

Compensation, Benefits, And Location

This is a full-time, on-site role based in Cornelius, NC (Lake Norman). The estimated salary range is USD $52,870–$68,318, commensurate with experience. Benefits include health insurance, paid time off, and a 401(k). You’ll also have access to company boats for recreation and content creation, and work in a fast-paced, family-oriented environment where marketing directly impacts business growth and community engagement.

How To Apply

Submit your resume and portfolio via the official job page, and share how your work can help market the fun, excitement, and lifestyle of boating: Apply here. Include examples of campaigns, photography, and video work that demonstrate measurable impact.

Conclusion

If you’re ready to help shape how boaters discover, experience, and enjoy Lake Norman, this role offers a hands-on path to make your marketing skills count. Apply today to move the boating community forward.

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