SVP Worldwide is Hiring for Social Media Strategy Manager

Social Media Strategy Manager at SVP Worldwide

SVP Worldwide is hiring a Social Media Strategy Manager to lead its multi-brand social presence across platforms. Based in Nashville, TN (hybrid), this role blends strategy, creativity, and analytics to grow communities, elevate brand storytelling, and support business goals. If you thrive in a collaborative, fast-paced environment and know how to turn insight into impact, read on.

Company Overview

SVP Worldwide—home to SINGER®, HUSQVARNA VIKING®, PFAFF®, and CREATIVATE—is the world’s largest consumer sewing machine company. Headquartered in Nashville with offices in Milan, Mexico City, and Singapore, the company supports a global network of sales, R&D, manufacturing, and distribution. For 170+ years, SVP Worldwide has inspired makers from first-time creators to seasoned sewists. The team is guided by values that emphasize customer focus, curiosity, creativity, inclusion, and transparency. In 2021, SVP Worldwide was acquired by Platinum Equity, supporting the company’s continued growth and investment.

Learn more about the company on Indeed.

Role Summary

As Social Media Strategy Manager, you will set and execute the social strategy across SVP Worldwide’s brand portfolio. You’ll lead a cross-functional team overseeing content planning and production, ambassador and influencer initiatives, paid social, and day-to-day publishing on platforms including Instagram, TikTok, Facebook, X, and YouTube. Partnering closely with marketing counterparts, you will align social programs to drive traffic, engagement, and conversion while managing budgets, optimizing performance using data and analytics, and testing new formats to keep the brand at the forefront of trends.

Key Responsibilities

• Lead the social team across content, planning, and influencer programs.
• Develop and manage a data-driven social media calendar aligned to campaigns.
• Own and optimize social budgets, including paid promotions and partnerships.
• Collaborate with internal teams to drive traffic, engagement, and conversion.
• Oversee daily publishing and community management across priority platforms.
• Grow audiences through community-building and compelling storytelling.
• Define KPIs, analyze performance, and share actionable insights with stakeholders.
• Monitor trends, platform updates, and cultural shifts to inform strategy.
• Foster innovation and test new formats, tools, and content approaches.

Ideal Profile

• 3–5+ years in social media strategy or content marketing (brand or agency).
• Experience leading teams and managing multi-platform campaigns.
• Strong command of social analytics tools and performance tracking.
• Skilled in paid social, influencer marketing, and budget management.
• Excellent communication and project management abilities.
• Creative, strategic thinker comfortable in fast-paced environments.
• 2–4 years experience applying practical knowledge of the job area.

Compensation, Benefits, and Location

Salary range: USD $80,150–$101,488. Work arrangement: Hybrid, based at SVP Worldwide HQ in Nashville, TN. The company offers a collaborative, community-oriented environment with learning and development opportunities.

• Medical, dental, and vision coverage.
• 401(k) plan.
• Competitive PTO accrual plus wellness days.
• Hybrid schedule and flexible workplace policy.
• Life, disability, and parental leave benefits.
• Pet insurance and generous employee discounts.

Physical Requirements

• Ability to move about the office and access equipment and rooms as needed.
• Ability to remain in a stationary position up to 50% of the time.
• Retrieve or reposition products (e.g., sewing machines) weighing up to 50 lbs.

How to Apply

Ready to be part of a global, creator-focused brand? Submit your application via the SVP Worldwide applicant portal.

Closing Thoughts

If you’re passionate about building communities and shaping brand storytelling at scale, this role offers the chance to make a measurable impact. Mesha is a hub for ambitious marketers with playbooks, company spotlights, and curated roles—explore more opportunities on Mesha’s job board.