SpotLight Media is Hiring for Strategy & Growth Marketing

Strategy & Growth Marketing At Spotlight Media

Spotlight Media is hiring a Strategy & Growth Marketing professional to accelerate TikTok Shop performance for client brands. This full-time role in Los Angeles combines strategic ownership with hands-on execution across product selection, creator programs, campaigns, and paid amplification—with a clear mandate to grow GMV and profitability.

Company Overview

Spotlight Media is one of the fastest-growing TikTok Shop agencies and the only bootstrapped agency operating at scale with an exclusive focus on TikTok Shop. With a team of 25+ employees, the firm is known for velocity, innovation, and results.

Industry-agnostic by design, the team believes in the future of social commerce. Its model is rooted in research and development: continuously testing, learning, and iterating to stay ahead of platform shifts and creator dynamics.

Role Summary

This opportunity suits ex-founders, performance marketers, and content creators who may want to start a company in the future. It is highly autonomous: you will set direction, define your day-to-day, and own the client relationship end to end—combining strategy with hands-on execution to drive GMV and sustainable unit economics.

Key Responsibilities

• Lead TikTok Shop product selection and positioning to align with market demand.
• Build and manage client P&Ls to monitor performance and profitability.
• Align creator sampling goals to brand objectives and pivot quickly when off track.
• Audit creator partnerships to surface top performers and refine outreach.
• Develop and execute marketing calendars for creator communities to drive momentum.
• Launch and manage competitions or challenges to engage creators and increase volume.
• Evaluate when to deploy creative boosts or Spark Ads to maximize GMV.
• Identify and double down on “alphas”—winning strategies, creators, or campaigns that unlock scale.

Ideal Profile

• Entrepreneurial operator with background as ex-founder, performance marketer, or creator.
• Comfortable with minimal handholding and full end-to-end ownership of client outcomes.
• Analytical mindset with experience building and interpreting P&Ls.
• Hands-on with TikTok Shop or social commerce workflows, creator sampling, and outreach.
• Skilled at community activation and running structured campaign calendars for creators.
• Familiar with Spark Ads and creative boosts; embraces rapid testing and iteration.

Compensation And Location

This is a full-time role based in Los Angeles, CA. Compensation range: USD $70,000–$90,000.

How To Apply

Ready to explore the role?

Conclusion

If you thrive in fast-moving social commerce and want clear ownership, this role offers the chance to drive meaningful GMV and client growth. Apply today to start the conversation.