Southern Glazer’s Wine & Spirits is Hiring for Sr. Director, Consumer Insights

Sr. Director, Consumer Insights at Southern Glazer’s Wine & Spirits (Miami, FL)

Southern Glazer’s Wine & Spirits is seeking a Senior Director, Consumer Insights to lead a high-impact function that shapes strategy across suppliers, customers, and internal teams. This role champions a consumer-first approach—grounded in data, multicultural understanding, and field execution—to drive growth across the SGWS portfolio.

Company Overview

Southern Glazer’s Wine & Spirits (SGWS) is a leading wine and spirits distributor with family-owned roots dating back to 1933. The company is recognized for fostering an inclusive culture and offers comprehensive benefits for employees across its network.

Role Summary

The Senior Director leads both Consumer Insights and Multicultural Insights, overseeing a team that includes a Consumer Insights Director, Analyst, and established multicultural specialists. This leader serves as the subject matter expert on shopper and consumer insights, translating research into actionable strategies, commercial storytelling, and national programs. The role partners closely with SGWS leadership, suppliers, customers, and regional/state teams to localize tactics and optimize field execution.

Key Responsibilities

• Lead, develop, and manage the Consumer Insights and Multicultural Insights functions, including team leadership and coaching.
• Serve as the organization’s expert on shopper and consumer insights; translate findings into strategies that drive supplier and SGWS growth.
• Partner with regional and market leadership to understand business challenges and develop actionable plans at the local level, including multicultural tactics.
• Act as a strategic thought partner to leadership and suppliers on category, supplier, and brand strategies aligned to evolving consumer preferences.
• Build compelling selling stories for retailers and internal teams using shopper and consumer data and insights.
• Set strategic direction for insights functions and foster an innovative, collaborative culture that drives business results and cross-functional alignment.
• Lead national program development and shopper strategies; recommend programming to suppliers and guide field execution with regions and states.
• Identify and implement consumer-centric sales strategies to drive growth, revenue, and market share.
• Provide strategic oversight for research on consumer behavior, preferences, and trends; ensure analytical rigor and relevant methodologies.
• Lead annual planning with proactive brand and category guidance, reflecting retailer opportunities and diverse consumer segments, including insights by account type and top SGWS states (TX, FL, CA, IL, NY) and national scope.
• Advance reporting tools and analytics (e.g., account segmentation and syndicated sources such as Numerator, Nielsen HomeScan, Opus) to track shopper and brand ownership metrics.
• Create executive-ready presentations and retail programs around cultural tentpoles; align commercial and marketing stakeholders on goals and inventory.
• Drive thought leadership on U.S. demographic shifts and maintain compliance with state-by-state marketing laws.

Ideal Profile

• Bachelor’s degree in Marketing, Business, or related field; 10+ years in consumer insights/market research, including 6+ years leading teams.
• Expertise in research design, methodologies (qualitative and quantitative), and analytics with a proven record of turning insights into strategy.
• Experience with multicultural marketing strategies and diverse consumer segments; strong commercial acumen in the beverage alcohol industry.
• Executive-level presentation and influence skills; excellent written and verbal communication.
• Outstanding project management with the ability to lead multiple complex initiatives across stakeholders and geographies.
• Ability to analyze proprietary and syndicated sales data; familiarity with tools such as VISTA account segmentation, Numerator, Nielsen HomeScan, and Opus.
• Comfort operating within state-specific marketing compliance requirements and fast-paced environments.

Compensation, Benefits & Location

Location: Miami, FL. Employment Type: Full-time. Estimated salary range: $137,425–$178,690 USD, commensurate with experience and role scope.

Benefits include comprehensive medical and prescription drug coverage, dental and vision plans, Flexible Spending Accounts, disability and life insurance, 401(k), tuition assistance, wellness programs, parental leave, vacation accrual, and paid sick leave. Physical demands may include extended periods of sitting/typing, occasional walking/standing, and occasional lifting up to 20 lbs.

How To Apply

Submit your application via Indeed.

About Mesha

Mesha is a hub for ambitious marketers—featuring playbooks, company spotlights, and curated roles to help you plan your next move.

Conclusion

If leading consumer and multicultural insights at scale aligns with your experience, consider applying today. For more marketing leadership opportunities, explore Mesha’s curated jobs.