SAGA Communications is Hiring for Promotions Director – North Central Florida Media

Promotions Director – North Central Florida Media (Ocala, FL)

North Central Florida Media (a division of Saga Communications) is hiring a Promotions Director to lead online and onsite audience engagement, protect brand standards, and coordinate cross-channel promotions. This full-time role blends digital strategy, copywriting, design coordination, and hands-on event execution in close partnership with Programming, Sales, Interactive, and News teams.

Company Overview

Saga Communications (dba North Central Florida Media) serves listeners across the region with local programming and multi-channel reach. The group is home to 352today, 93.7 K-Country, and 92.5/95.5 Wind-FM, supported by a robust database of loyal listeners and marketing capabilities that connect businesses with consumers on-air, online, and on-site.

Role Summary

The Promotions Director manages the end-to-end promotions ecosystem: planning and documenting campaigns, coordinating prizes and contests, producing promotional announcements, driving social and newsletter engagement, maintaining station websites, and ensuring brand presence at events. The role also oversees promotional inventory and station vehicles, and contributes copy and graphics to support campaigns.

Administrative Operations

• Maintain up-to-date calendars for promotions and events; manage prize grids and fulfillment.
• Create and execute contests aligned with sales and programming objectives; draft contest rules and ensure legal compliance.
• Schedule, record, and produce promotional announcements; manage promo inventory and scheduling.
• Order and track promotional supplies; load/unload vehicles; maintain vehicle records, cleanliness, and registrations.

Digital Marketing And Content

• Execute best practices for social media, newsletters, and websites to grow traffic, engagement, and databases.
• Develop promotions that support station goals; assist programming with social strategy and execution.
• Manage newsletter and on-site engagement tactics, including open/click-through rate optimization and database growth.
• Support website updates and maintenance (WordPress); integrate on-air and digital experiences to retain users.

Copywriting And Creative

• Write engaging copy for live and recorded on-air promos, social posts, newsletters, and websites.
• Produce or coordinate graphics tailored to channel needs (print, social, newsletter, web).

Onsite Events And Workflow Support

• Assist with event setup and teardown, including tents, tables, banners, and PA systems; ensure branded assets are clean and maintained.
• Prepare promotional items for appearances; assist the NTR Director on station events as needed.
• Gather logos, artwork, and other materials to keep creative and production workflows moving.

Ideal Profile

• Detail-oriented, organized, and meticulous with a pragmatic, conscientious approach to execution.
• Fast-paced multitasker with quick, thorough follow-through and strong ownership.
• Collaborative and service-oriented; high integrity and team-first mindset.
• Analytical with a comfort using data to inform promotions and audience growth tactics.
• Technically proficient; strong in MS Office and general digital tools.
• Available for occasional evenings and weekends to support events and appearances.

Compensation And Location

• Role: Promotions Director, North Central Florida Media (Saga Communications).
• Location: Ocala, FL; Onsite event work required as scheduled.
• Employment Type: Full-time.
• Estimated Salary Range: $41,000–$51,128 USD, depending on experience.

How To Apply

Apply via the job posting and send a resume, cover letter, and links to published work to jobs@ncfmgroup.com. North Central Florida Media is an Equal Opportunity Employer.

If you thrive at the intersection of digital engagement and live events—and enjoy working across teams to deliver audience-first promotions—this role offers a chance to shape how beloved local brands show up online and on-site.

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