SAFETYCULTURE is Hiring for Head of Marketing - AMER & International

Head of Marketing, AMER & International at SafetyCulture (New York, NY)

SafetyCulture is hiring a Head of Marketing to lead AMER and international growth. This senior role blends strategy and execution across demand generation, field marketing, ABM, partner programs, and content—owning pipeline creation and brand expansion across the US (with emphasis on AMER), UK, Europe, and Australia.

Company Overview

SafetyCulture is a global technology company helping teams improve safety, quality, and continuous improvement. Its platform gives frontline workers a voice and leaders the visibility to make informed decisions. The company has stated an ambition to reach 100 million users by 2032 and continues to expand across key international markets.

Role Summary

Reporting to the Chief Marketing Officer and serving on the marketing leadership team, the Head of Marketing, AMER & International will develop and execute regional growth strategies, align tightly with sales, and lead a distributed team. Success looks like measurable B2B lead generation, accelerated pipeline velocity, and coherent brand presence across regions—grounded in data, experimentation, and cross-functional collaboration.

Key Responsibilities

• Own regional lead generation strategies for AMER, UK, Europe, and Australia, tailored to market dynamics.
• Use data-driven insights to optimize scoring, nurturing, and conversion across the funnel.
• Align with sales on targets, territories, and campaign orchestration to drive predictable pipeline.
• Build pipeline for enterprise and mid-market segments; design ABM programs for new logo and expansion opportunities.
• Partner with product and customer success to identify cross-sell and upsell motions within key accounts and verticals.
• Monitor pipeline health and forecast performance; present insights and recommendations to the CMO and executive team.
• Plan and execute field marketing programs, including trade shows, webinars, and regional customer experiences (in-person and virtual).
• Localize strategies and content to reflect cultural and market nuances across regions.
• Lead a global content strategy that supports demand generation, brand awareness, and thought leadership.
• Recruit, mentor, and develop a high-performing regional marketing team; foster accountability and collaboration.
• Manage budgets for AMER and international markets to maximize ROI and efficiency.
• Establish KPIs and leverage marketing analytics (e.g., HubSpot, Salesforce, Tableau, Amplitude) for measurement and optimization.
• Represent the brand at industry events and stay current on emerging B2B marketing trends and technologies.

Ideal Profile

• 10+ years in B2B marketing; 5+ years leading regional or global teams in senior roles.
• Proven track record in lead generation and pipeline growth across AMER, UK, Europe, and/or Australia; PLG or SaaS experience preferred.
• Depth in ABM, demand generation, field marketing, events, and content strategy and distribution.
• Data-driven mindset with strong strategic thinking and operational rigor in fast-paced environments.
• Experienced people leader with a track record of building and coaching distributed teams.
• Excellent communication and storytelling skills for diverse audiences and stakeholders.
• Fluency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude).

Compensation, Benefits & Location

Full-time, hybrid role based in New York, NY. Estimated salary range: $120,000–$200,000 USD per year, plus equity potential and benefits.

• 401(k) and competitive medical insurance plans
• Wellbeing initiatives (e.g., subsidized fitness, EAP services)
• Paid parental leave and inclusive, flexible culture
• Professional development, training, hackathons, workshops, and lunch & learns
• Community involvement and support for events and open-source contributions
• Regular team events and quarterly celebrations

How to Apply

Interested candidates can apply here. SafetyCulture encourages applications from candidates with diverse backgrounds, even if not every listed qualification is met. Note: The company does not accept unsolicited resumes from recruitment agencies.

Conclusion & Next Steps

This role is a fit for a senior B2B marketer who thrives on regional nuance, measurable outcomes, and cross-functional leadership. For marketers exploring their next move, Mesha is a hub for ambitious professionals with playbooks, company spotlights, and curated roles—discover resources at Mesha and browse more opportunities at Mesha Jobs.