Rocky Talkie is Hiring for Director of Marketing & Ecommerce

Director Of Marketing & Ecommerce, Rocky Talkie

Rocky Talkie is hiring a Director of Marketing & Ecommerce to own DTC revenue, brand strategy, and the end-to-end digital experience. This executive role blends strategy and execution across performance marketing, retention, site experience, and content, with a mandate to scale impact for a fast-growing outdoor brand.

Company Overview

Founded in 2019, Rocky Talkie builds easy-to-use, high-performance communication gear for backcountry and adventure sports. The brand’s signature radios serve climbers, skiers, and a growing set of outdoor and commercial users across the U.S. and Canada, supported by a small, passionate team with deep customer empathy. As part of its mission to improve backcountry safety, Rocky Talkie donates $2 per radio sold to search and rescue teams nationwide.

Learn more about the company on Rocky Talkie’s profile.

Role Summary

The Director of Marketing & Ecommerce will set the vision for growth, steward the brand, and translate insights into action. You will guide acquisition and lifecycle programs, optimize the Shopify-powered storefront and tech stack, and build a nimble team to accelerate DTC performance while maintaining Rocky Talkie’s community-centered voice.

Key Responsibilities

• Own the DTC funnel end to end: traffic, conversion, and retention.
• Develop cross-channel strategies that elevate brand visibility and engagement.
• Evolve brand positioning as the company expands into new segments and markets.
• Lead performance, retention, lifecycle, UX, and content strategy and execution.
• Oversee the ecommerce roadmap, Shopify site, and integrated tech stack.
• Build, mentor, and scale a high-performing team; collaborate with product, operations, and CX.
• Translate data into insights and convert insights into measurable action.

Ideal Profile

• 8+ years in marketing and ecommerce, including leadership roles at DTC brands.
• Deep expertise in growth marketing, retention, and ecommerce operations.
• Comfortable setting strategy and executing tactically—from decks and briefs to QA.
• Analytical, creative, customer-obsessed, and effective in fast-paced, resource-constrained settings.
• Passion for the outdoors and enthusiasm for helping shape an authentic backcountry brand.

Compensation And Location

Full-time, remote role with a strong preference for candidates in Colorado’s Front Range (ideally near Denver). Competitive base compensation ranges from $160,000 to $190,000 USD, commensurate with experience.

Benefits include:

• Medical, dental, and vision coverage.
• Paid time off, sick leave, and public holidays.
• Family leave (maternity, paternity).
• Short-term and long-term disability.

How To Apply

Interested candidates can apply directly here.

Conclusion

This role is a fit for a data-driven marketing leader who can scale DTC growth while protecting an authentic brand voice. If that’s you, apply to Rocky Talkie and help advance backcountry communication and safety.

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