Reynolds Consumer Products is Hiring for Senior Brand Manager-Hefty Waste & Storage Innovation

Senior Brand Manager, Hefty Waste & Storage Innovation At Reynolds Consumer Products

Reynolds Consumer Products is hiring a Senior Brand Manager to lead innovation for the Hefty Waste & Storage portfolio. This role centers on building a future pipeline of products, guiding cross-functional teams from concept through commercialization, and aligning launches with business and sustainability goals. If you thrive at the intersection of consumer insight, P&L ownership, and go-to-market execution, this opportunity merits a closer look.

Company Overview

Reynolds Consumer Products (RCP) operates in a dynamic, high-performance environment with a focus on collaboration, ethical conduct, and inclusivity. The Hefty Business Unit serves consumers with waste and storage solutions, and this role sits at the center of its innovation engine. Learn more via the company’s profile on

Role Summary

Reporting to the Sr. Director of Marketing and based at RCP’s Lake Forest, IL headquarters, the Senior Brand Manager, Hefty Waste & Storage Innovation, will lead cross-functional teams to deliver new products, line extensions, and packaging improvements across both branded and private-label offerings. The scope includes consumer research, P&L development, stage-gate leadership, and cross-functional alignment with R&D, Category Management, and Customer Marketing to ensure successful commercialization and in-market performance.

Key Responsibilities

Own innovation projects from concept to commercialization across brand and private label.
Lead consumer research to uncover opportunities and define product strategy.
Develop and interpret detailed P&Ls to drive profitable growth.
Build business cases including launch plans, pricing, competition, and distribution.
Partner with RD&E, Category Management, and Customer Marketing to align execution.
Create sales materials to support new item launches and retail sell-in.
Analyze business trends; identify gaps and portfolio opportunities.
Present monthly stage-gate updates to the Hefty Business Unit.

Ideal Profile

BA/BS in Marketing, Business, or related field; MBA preferred.
8+ years of progressive marketing experience in the CPG industry.
3–5 years in market research and new product development; stage-gate familiarity.
Strong project management and organizational skills; high attention to detail.
Proven P&L ownership; budget management; pricing and profitability analysis.
Proficiency with Nielsen or IRI retailer scan data and MS Office tools.
Comfort with flexible schedules during key deadlines; ability to travel 10–15%.
Traits: intellectual curiosity, problem-solving, ownership, customer centricity, growth mindset, and continuous improvement.

Compensation And Location

Location: Lake Forest, IL (corporate headquarters). Local candidates only; no relocation assistance. Posted salary range: USD $150,000–$160,000, plus eligibility for an 18% annual incentive based on company and individual performance per plan guidelines. Some travel (10–15%) and schedule flexibility during key deadlines are expected.

How To Apply

Apply via the posting on Indeed. If you require a reasonable accommodation for any part of the application or hiring process, email Recruitment@ReynoldsBrands.com. No recruiter calls or emails, please.

Equal Opportunity

RCP is an equal opportunity employer. Applicants receive consideration without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics or genetic information, parental status, or any other status protected by law. The company complies with all applicable laws and regulations.

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