Publicis Groupe Holdings B.V is Hiring for Associate Director, Brand Experience

Associate Director, Brand Experience — Publicis Groupe Holdings B.V (Birmingham, MI)

Publicis Collective, part of the Publicis Media network, is hiring an Associate Director, Brand Experience to lead day-to-day planning across automotive-focused accounts. This hybrid role is based in Birmingham, MI, with three in-office days per week.

Company Overview

Publicis Collective brings together media, data, technology, and teams to drive business outcomes. Backed by the global scale of Publicis Groupe, the team operates with three core values: curious, open, and driven—fostering diverse perspectives, rigorous execution, and continuous innovation.

Learn more about Publicis Groupe Holdings B.V.

Role Summary

The Associate Director, Brand Experience leads a planning team with deep automotive expertise, managing multiple client accounts and collaborating with cross-functional partners to deliver integrated media strategies. You will report to a Director or VP, guide both direct and indirect reports, and ensure plans align with client priorities, budget realities, and performance goals. Multicultural planning is a core focus, along with fluency in research tools and cross-channel strategy.

Key Responsibilities

• Lead daily management of the Brand Experience planning team; onboard, coach, and manage performance for direct and indirect reports.
• Oversee media strategy, channel mix, and initial budget allocation; monitor and adjust for daily budget fluctuations.
• Develop initial media strategies and provide input to shape client marketing priorities.
• Build day-to-day relationships with clients on assigned brands; represent cross-capability interests in meetings.
• Advance team proficiency with media research tools; ensure deliverables meet client and agency standards.
• Lead multicultural planning: assess landscape and consumption to craft recommendations that reach diverse audiences.
• Drive continuous improvement across processes, team development, and client deliverables.

Ideal Profile

• 6+ years of media planning experience; 2+ years of people management; 1+ year of cross-channel planning.
• Experience managing budgets and media planning flowcharts; familiarity with standard research/planning tools.
• Multicultural planning experience is required; strong understanding of the automotive category and audiences.
• 1+ year of pharma media experience across diverse conditions, disease states, and audiences.
• Strength in coaching, workload delegation, training, and cross-team collaboration.
• Able to work hybrid with three in-office days per week in Birmingham, MI.

Compensation, Benefits, And Location

Compensation range: $95,950–$131,300 USD annually, determined by skills, qualifications, experience, and role requirements. The position is hybrid with three in-office days in Birmingham, MI. Benefits include medical, dental, vision, disability, 401(k), parental and family care leave, family-forming assistance, tuition reimbursement, and flexible time off. Publicis Groupe’s “Viva La Différence” underpins a commitment to equity, inclusion, and belonging. Candidates needing accommodation can contact USMSTACompliance@publicis.com.

How To Apply

Submit your application via the Publicis Groupe career portal. The company anticipates an application deadline of 11/07/2025.

Conclusion

This role is a strong fit for experienced media leaders who are curious, open, and driven—ready to guide cross-channel strategy, elevate multicultural planning, and mentor a high-performing team in the automotive space. If that aligns with your background, consider applying.

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