Pro Athlete, Inc. is Hiring for Content Marketing Manager

Content Marketing Manager — Pro Athlete, Inc. (Kansas City, MO)

Pro Athlete, Inc. is hiring a Content Marketing Manager to lead video-first storytelling across JustBats, JustGloves, and JustPaddles. This role blends strategy and execution—owning positioning, creative direction, and performance for short-form social content while partnering closely with marketing, product, design, and merchandising.

Company Overview

Pro Athlete, Inc. is an eCommerce company focused on delivering a world-class experience for athletes and their families, offering baseball and softball bats, gloves, pickleball paddles, and apparel through its specialty brands. The team values curiosity, accountability, and collaboration, with a culture that emphasizes having fun while doing excellent work.

Role Summary

You will own multi-brand content strategy and daily execution, with a primary focus on short-form video for TikTok, Instagram Reels, and YouTube Shorts. Expect to build positioning frameworks, architect customer journeys for parents and athletes, develop content roadmaps, and oversee end-to-end video production—from concept and scripting to shooting, editing, and optimization. This role may oversee freelance or in-house creatives on a project basis.

Key Responsibilities

Strategic Brand Positioning & Competitive Strategy (40%)

• Develop comprehensive content strategies across three distinct sports brands.
• Analyze the competitive landscape and identify opportunities to differentiate from big-box retailers.
• Design customer journeys for parent and athlete segments to build brand authority and trust.
• Build quarterly and annual content roadmaps aligned to business objectives.

Brand Content Strategy Execution (35%)

• Own the content calendar; maintain consistent brand voice across all three brands.
• Lead short-form video creation for TikTok, Instagram Reels, and YouTube Shorts, including concepting, scripting, filming, editing, publishing, and optimization.
• Produce diverse formats: product demos, tutorials, athlete interviews, and behind-the-scenes stories; adapt to platform trends.
• Partner with designers, photographers, and copywriters; create clear creative briefs and ensure smooth execution for launches.

Performance Strategy & Optimization (15%)

• Define KPIs, build measurement frameworks, and develop attribution models to demonstrate ROI and business impact.
• Run A/B tests and conduct competitive analysis to inform content decisions; deliver recommendations to leadership.

Community & Authority Building (10%)

• Develop engagement strategies, advocacy programs, and expert content to elevate thought leadership and credibility.
• Build partnerships with coaches, teams, and parent communities.

Ideal Profile

• BA/BS in Marketing, Communications, or related field—or equivalent experience.
• 5+ years in content marketing with 3+ years in social video production; strong writing skills.
• Proficient in Adobe Premiere Pro, Final Cut Pro, or similar editing tools; fluent in TikTok/Reels/Shorts best practices.
• Proven ability to connect content tactics to brand objectives; experience building measurement frameworks and reporting on performance.
• Multi-brand voice management; experience in eCommerce, retail, or sports is a plus. Event/activation experience is beneficial.

Compensation, Location & Work Setup

• Employment: Full-time (40+ hours/week); evenings/weekends may be required during launches or shoots.
• Location: Kansas City, MO; remote eligible for the right candidate with likely trips to HQ.
• Travel: Occasional travel for shoots, events, or collaborations.
• Environment: Team-oriented, creative culture; mix of office and remote collaboration; routine use of cameras, lighting, and audio gear.
• Physical: Extended filming/editing; occasional lifting and moving of gear.
• Additional: This employer participates in E-Verify.

How To Apply

Apply via Pro Athlete’s application portal.

Learn more about Pro Athlete, Inc. and its brands before applying.

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Conclusion

If you’re ready to shape multi-brand storytelling and build authority in the sporting goods space, this role offers a blend of strategic ownership and hands-on creative work. Review the details, align your portfolio to the priorities above, and apply to move the conversation forward.