PlayStation is Hiring for Growth Marketing Analyst

Growth Marketing Analyst at PlayStation

PlayStation, part of Sony Interactive Entertainment, is hiring a Growth Marketing Analyst to advance audience analytics, measurement, and optimization across owned and paid channels. This full-time role is based in San Mateo, CA with collaborative hybrid options, with remote considered. The estimated base pay range is $132,300–$198,500 USD, with eligibility for benefits and potential bonus.

Company Overview

PlayStation delivers a portfolio of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, and titles from PlayStation Studios. The company emphasizes an inclusive culture that values diversity, collaboration, and innovation across a global team.

Role Summary

As a Growth Marketing Analyst, you will lead omnichannel measurement strategies, incrementality testing, and forecasting to inform growth marketing decisions. You will partner closely with marketing, analytics, technical teams, and agencies to integrate data sources, translate complex analyses into clear narratives, and drive actionable optimizations across CRM and paid media. The role also involves working with clean room environments and leveraging generative AI to enhance data engineering, reporting, and planning capabilities.

Responsibilities

• Implement testing frameworks and measurement strategies across owned and paid channels to evaluate campaign performance and effectiveness.
• Design and execute incrementality tests to quantify true campaign impact and guide optimizations at scale.
• Analyze customer behavior and campaign performance to uncover trends, patterns, and actionable insights.
• Apply CRM platform expertise to inform lifecycle and acquisition effectiveness across customer journeys.
• Use clean rooms such as Meta Advanced Analytics and Google Ads Data Hub to analyze and optimize paid media campaigns.
• Identify optimization opportunities and provide recommendations to enhance marketing effectiveness.
• Leverage generative AI and prompt engineering to improve data engineering, reporting, and planning workflows.
• Translate complex data into clear narratives and insights that inform program decisions.
• Integrate data from multiple sources and collaborate cross-functionally to enable comprehensive analysis and reporting.
• Present findings and recommendations to partners in a clear, concise manner.

Ideal Profile

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 5+ years in marketing analytics with expertise in paid media and CRM analytics.
• 3+ years of advanced SQL; Python and/or R a plus.
• Experience with first-party customer data in Snowflake for activation and behavioral insights.
• Established knowledge of media metrics and calculations.
• Hands-on experience with CRM platforms such as Salesforce Marketing Cloud and Adobe.
• Experience conducting conversion and brand lift studies within walled gardens (e.g., Google, Meta).
• Proficiency with clean room environments (e.g., Meta Advanced Analytics, Google Ads Data Hub).
• Familiarity with generative AI and prompt engineering for analytics and planning use cases.
• Clear communication and presentation skills; ability to partner across marketing, technical teams, and agencies globally.
• Track record of project management, thought leadership, and self-direction; comfortable managing multiple priorities.
• Passion for gaming and video game culture.

Compensation And Location

Location: San Mateo, CA (collaborative hybrid); remote considered. Position type: Full-time. Estimated base pay range: $132,300–$198,500 USD. Actual pay will vary based on factors such as location, skills, and experience in line with hybrid policies. Benefits include medical, dental, vision, matching 401(k), paid time off, wellness program, and Sony product discounts; role may be eligible for a bonus. PlayStation is an Equal Opportunity and Fair Chance employer and encourages all qualified candidates to apply.

How To Apply

Submit your application via the PlayStation Careers portal: Apply here.

If you are motivated by turning complex data into strategic decisions that grow audiences and revenue, this role offers the chance to make an impact across high-visibility marketing programs. Apply now or share with a colleague who fits the profile.