Penske Motor Group is Hiring for Longo Toyota Social Media & Brand Coordinator

Longo Toyota Social Media & Brand Coordinator (Penske Motor Group, El Monte, CA)

Penske Motor Group is hiring a full-time Social Media & Brand Coordinator to strengthen Longo Toyota’s digital presence and community engagement. This role blends on-the-ground content capture with brand storytelling and analytics to help showcase the dealership experience across platforms.

Company Overview

Part of Penske Motor Group, Longo Toyota and Longo Lexus serve guests across Southern California with a focus on transparency and service. Longo Toyota has been the #1 Toyota retailer for 50 consecutive years and is the world’s largest dealership. This role is based at Longo Toyota in El Monte, CA and supports Toyota and Lexus dealership brands.

Role Summary

Reporting to the Marketing Director, the Social Media & Brand Coordinator creates and publishes content, manages community interactions, and informs strategy through performance insights. You’ll capture stories across sales floors, service bays, parts counters, collision center, and the customization shop, and cover on-site events to highlight team expertise and guest experience. The position is primarily on-site with remote flexibility as workload allows; some evenings and weekends may be required for events and timely content.

Key Responsibilities

• Develop short-form and long-form content (Reels, TikTok, Stories, posts) that showcases vehicles, team members, and behind-the-scenes moments.
• Tell the brand story through consistent messaging and visual standards across channels.
• Attend and capture content at dealership events; translate live experiences into engaging, shareable posts.
• Monitor and respond to comments and messages; nurture relationships with followers and advocates.
• Analyze content performance and audience insights; adjust calendars and creative to improve reach and engagement.

Ideal Profile

• Social media fluency across Meta, YouTube, TikTok, and LinkedIn; educational background in Marketing is preferred if formal experience is limited.
• Creative producer with basic graphic design and video editing skills; able to turn concepts into polished content.
• Clear communicator who can represent the brand professionally with guests and team members alike.
• Interest in automotive culture and enthusiasm for showcasing inventory and services.
• Collaborative, self-motivated teammate who welcomes feedback and works well independently or with others.

Minimum Qualifications

• Full-time availability; remote work as workload allows; ability to work some evenings/weekends as needed.
• High school diploma or equivalent.
• Valid driver’s license.

Nice-To-Haves

• Prior social media experience for brands or organizations.
• Graphic design and video editing skills (e.g., Adobe Creative Suite).
• Bachelor’s degree in Marketing, Public Relations, Business Administration, or related field.

Compensation, Benefits, And Location

This full-time role is based on-site at Longo Toyota in El Monte, CA, with remote flexibility as workload allows. The pay scale includes base hourly compensation between $21.00 and $25.00, paid weekly. Team members receive a comprehensive benefits package and development support.

• Weekly pay (Fridays) and 401(k) with company match.
• Vacation accruals (based on status); vision, dental, and medical benefits for eligible full-time team members.
• Team member referral bonus program and tuition reimbursement.
• Discounts with corporate partners (e.g., GE, Dell, Oakley, Yeti, Ray-Ban).
• Development and growth opportunities with Learning & Development programs.
• Free employee parking and an on-site gym.

How To Apply

Submit your application via the official posting: Apply here.

Learn More About The Company

• Explore the dealership’s YouTube channel for culture and events.
• Watch a feature video: Longo Toyota Spotlight
• Read employee perspectives on the Glassdoor profile.

If you’re excited to craft content that reflects a high-volume dealership’s culture and guest experience, this role offers a hands-on platform to build and refine your portfolio while contributing to brand growth. Apply to join the team and help shape Longo Toyota’s voice across channels.

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