PATLive is Hiring for Lifecycle Marketing Specialist

Lifecycle Marketing Specialist At PATLive (Remote)

PATLive is hiring a Lifecycle Marketing Specialist to design and optimize the full customer journey for its B2B live answering services. This remote role combines a 32-hour workweek with full-time benefits while you own HubSpot automation, lead scoring and segmentation, and end-to-end lifecycle programs. You will also partner with an agency on paid media to accelerate acquisition and retention with measurable impact.

Company Overview

PATLive provides 24/7 live answering services backed by online reporting, local or toll-free numbers, and friendly customer support. The company has served tens of thousands of customers since 1990 and was recognized on the Inc. 500 for three consecutive years. PATLive invests in modern technology and a high-standards service culture.

Role Summary

As the Lifecycle Marketing Specialist, you will build multi-step workflows in HubSpot, manage lead health (scoring, segmentation, and nurturing), and implement adoption, retention, and win-back journeys. You will coordinate with an external agency across Google, LinkedIn, and Meta, align paid media with lifecycle goals, create acquisition-focused landing pages, and analyze performance to drive continuous improvement.

Key Responsibilities

• Build and optimize multi-step workflows in HubSpot.
• Manage lead scoring, segmentation, and nurturing across the funnel.
• Oversee an agency running paid media (Google, LinkedIn, Meta) to align campaigns with lifecycle goals.
• Implement adoption, retention, and win-back lifecycle journeys.
• Create acquisition-focused landing pages aligned to campaign objectives.
• Analyze performance, report on KPIs, and iterate to improve results.

Ideal Profile

• 3+ years in B2B lifecycle or performance marketing.
• Expert-level proficiency with HubSpot automation.
• Strong grasp of ROI, LTV, conversion rate, and related KPIs.
• Data-driven mindset and clear, concise communication skills.
• Familiarity with paid media channels and acquisition strategies.
• If you do not meet every requirement but have the passion and aptitude to excel, you are encouraged to apply.

Compensation, Benefits, And Location

Full-time, remote role structured as a 32-hour workweek. PATLive offers competitive compensation and a comprehensive benefits package designed to support work-life balance.

• Health, dental, and vision plans.
• Life, disability, and supplemental insurance options.
• Generous paid time off.
• 401(k) with company match, immediately vested.
• Work-from-home flexibility.

The team values creative problem-solving, customer-first thinking, transparency and trust, balance, inclusion, and high service standards.

How To Apply

Review the role and submit your application via PATLive’s job portal. Apply here.

Conclusion

If leading end-to-end lifecycle programs and collaborating across channels sounds like a fit, consider applying. Join PATLive in helping customers love doing business with its clients.

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