Overtime is Hiring for Marketing Manager - Apparel

Marketing Manager, Apparel At Overtime

Overtime is seeking a Marketing Manager, Apparel to lead prospect conversion and lifecycle strategy for its Lifestyle & Consumer Brand. This role is built for a data-led lifecycle marketer who can turn insights into campaigns that move the needle on conversion, retention, and LTV. You will own CRM programs end to end, collaborate across strategy, creative, product, and data, and help scale automation across the OT and OTE ecosystem.

Company Overview

Overtime is growing its Lifestyle & Consumer Brand and building out programs that engage fans across the broader OT and OTE ecosystem. The company is focused on audience development, conversion, and long-term customer value through data-informed, creatively executed marketing.

Role Summary

As the Marketing Manager, Apparel, you will architect and execute lifecycle journeys and campaigns across email, SMS, and direct mail, with a heavy emphasis on testing, segmentation, and automation. You will design prospect nurture programs, implement multichannel remarketing, and operationalize data- and activity-driven triggers that scale once proven. Success looks like higher conversion rates, stronger engagement, and measurable improvements in LTV/CAC, supported by clear weekly and monthly KPI reporting. A background in direct response and email marketing is important, along with the creativity to translate strategy into customer-relevant messaging.

Key Responsibilities

• Develop and execute automated lifecycle journeys and one-off campaigns across email, SMS, and direct mail to drive subscribers and conversion.
• Build segmentation, targeting, and contact strategies to maximize conversion and improve LTV/CAC.
• Create prospect nurture programs that sustain long-term engagement across a growing customer base.
• Lead multichannel remarketing strategies and manage implementation from brief to launch.
• Partner with strategy and creative teams to develop brand-relevant messaging and promotions.
• Run an aggressive cadence of daily experiments to improve conversion across hyper-targeted segments.
• Design multi-touch conversion strategies using data- and activity-driven triggers; operationalize via automation once validated.
• Own KPI reporting, including weekly and monthly performance updates and insights.

Ideal Profile

• Hands-on CRM or lifecycle marketing experience in startup or direct-to-consumer environments; sports marketing/ticketing a plus.
• Proficiency with CRM, ESP, and CDPs (e.g., Simon Data, Klaviyo, Attentive, HubSpot or similar) and martech onboarding.
• Growth/acquisition experience with at least two years focused on converting prospects and win-backs.
• Demonstrated ability to use data to generate insights, inspire campaigns, and inform strategy.
• Track record overseeing campaign development from brief through creative collaboration to launch.
• Advanced Excel skills for data manipulation and reporting; SQL is beneficial and a learning mindset is essential.
• Strong testing acumen (A/B and multivariate) and familiarity with experimentation tools and best practices.
• Excellent written and verbal communication skills with exceptional attention to detail and proofreading.
• Self-starter who solves immediate challenges while recommending process and efficiency improvements.
• Comfortable launching and optimizing products; able to work autonomously across teams and functions.

Compensation And Location

Location: New York, NY. Overtime expects the annual salary for this position to be approximately $90,000–$100,000 USD, plus benefits, paid time off, and stock options. Final compensation and benefits are determined by the employer.

How To Apply

Submit your application and learn more about the role by visiting the official posting: Apply here.

Conclusion

If you are ready to design and scale lifecycle programs for an apparel-focused sports brand, this role offers the chance to own strategy, experimentation, and measurable growth. Mesha is a hub for ambitious marketers with playbooks, company spotlights, and curated roles—explore more opportunities on our jobs board here.