Orion Lending is Hiring for Digital Marketing Coordinator

Digital Marketing Coordinator At Orion Lending (Charlotte, NC)

Orion Lending is hiring a Digital Marketing Coordinator to elevate its multi-channel presence across social, web, and short-form video. If you’re a data-informed creator who can turn strategy into measurable results, this role offers the chance to shape a national mortgage brand’s digital footprint.

Company Overview

Orion Lending is a nationwide mortgage banker focused on service, transparency, and technology-enabled growth for its partners. The team blends seasoned industry leadership with modern tools and competitive products to help originators grow referral business and client relationships. Learn more about the company on its profile.

Role Summary

The Digital Marketing Coordinator drives strategy and execution across Orion Lending’s digital channels. You’ll craft platform-native content, manage corporate and executive social accounts, guide community engagement, and translate analytics into clear recommendations. The role partners closely with Sales and Learning & Engagement teams, supports field education on social best practices, and contributes to reputation management and paid acquisition.

• Develop and optimize web, social, and short-form video content to build awareness, engagement, and conversions.

Key Responsibilities

• Plan and publish multi-channel social content (LinkedIn, Instagram, X, TikTok, YouTube, Facebook) aligned to brand goals and voice.
• Coordinate with design and video teams to produce platform-native assets that are optimized for distribution.
• Maintain corporate and executive social accounts; amplify leadership content and manage influencer-driven initiatives where relevant.
• Track performance and deliver weekly, monthly, quarterly, and annual reports; use tools like Google Analytics and DashThis to inform decisions.
• Adjust strategy based on data to improve reach, engagement, and conversion efficiency across channels and campaigns.
• Manage publishing workflows and calendars (e.g., Hootsuite) to ensure consistent execution and organized governance.
• Lead daily community management; monitor, moderate, and respond to build trust and loyalty among customers and partners.
• Run social contests and takeovers to grow followers organically and encourage conversation (reshares, tagging, geo-tagging).
• Educate the sales field via 1:1 consultations, onboarding sessions, and monthly trainings on social media best practices.
• Oversee online reputation management across platforms such as Experience.com, Google Business Profile, Indeed, and Glassdoor; respond to reviews and implement strategies to increase positive recognition.
• Support social compliance through audits and manual monitoring of sales team content; review post requests to mitigate risk.
• Manage local search and reputation initiatives to improve visibility and discovery.
• Identify trends and emerging platforms; pursue relevant trainings and certifications to keep the strategy current.
• Manage influencer partnerships within the sales field to extend reach and credibility.
• Execute and optimize paid campaigns across Meta, Google, and Reddit; support broader digital advertising needs as required.
• Perform other duties as assigned to support marketing goals and cross-functional initiatives.

Ideal Profile

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or equivalent training/experience.
• 3+ years managing social media for a brand or organization; mortgage or financial industry experience preferred.
• Creative and strategic storyteller with strong writing, video editing, and visual skills; comfortable serving as an on-camera spokesperson as needed.
• Working knowledge of SEO and web optimization techniques; ability to collaborate with cross-functional teams on content performance.
• Proficiency with social tools (e.g., Hootsuite, Hearsay, Buffer), creative apps (CapCut, Canva), and Google Ads.
• Comfort with analytics, metrics, and reporting; capable of translating data into actionable insights and recommendations.
• Experience managing paid social campaigns and advertising budgets is strongly preferred.
• Excellent communication, leadership, and project management skills; highly organized and detail-oriented; able to meet deadlines in a fast-paced environment.

Compensation And Location

Location: Charlotte, NC. The estimated salary range for this role is $53,575–$67,194 USD, based on the provided data. Work is performed in a standard office environment with computer-based tasks; occasional overtime may be required to meet deadlines.

How To Apply

Review the role and submit your application via the Orion Lending careers page.

Conclusion

This opportunity is well-suited to a hands-on digital marketer who enjoys building brand presence, enabling field teams, and turning analytics into action. If you’re ready to own content, community, and paid social outcomes for a national lender, consider applying today.

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