Nordic Naturals is Hiring for Director of Performance Marketing & Strategy

Director of Performance Marketing & Strategy at Nordic Naturals

Nordic Naturals is hiring a Director of Performance Marketing & Strategy to lead its Direct-to-Consumer (DTC) growth across Amazon 3P, marketplaces, and Nordic.com. This role focuses on lower- and mid-funnel media, analytics-driven optimization, and cross-functional collaboration to support a broader omnichannel strategy, protect premium pricing, and minimize grey market activity.

Company Overview

Founded in 1995 and headquartered in Watsonville, CA, Nordic Naturals is dedicated to delivering safe, effective foundational nutrients, including award-winning omega-3 fish oils. The company offers 200+ products for adults, kids, athletes, and pets, distributed in 35+ countries. Formulas are research supported, rigorously tested, and designed to support healthy living.

Role Summary

This data-driven leader will own DTC demand generation and performance marketing across key channels, partnering closely with brand, sales operations, and external agencies. You will develop and execute lower- and mid-funnel media strategies, build KPI dashboards, monitor and optimize core metrics, and manage budgets with accountability for both top- and bottom-line impact. Success in this role requires aligning e-commerce performance with retail objectives to advance an integrated omnichannel strategy.

Key Responsibilities

• Lead lower-funnel conversion media across Amazon Advertising (Search, DSP, Display, Performance Plus), Google, Bing, Programmatic Display, and TikTok Shop.
• Partner with brand teams on media allocation, product prioritization, and phasing; influence upper-funnel brand executions.
• Collaborate with Amazon ads team and agencies to drive traffic, incremental sales, organic performance, and share growth.
• Oversee e-commerce analytics and regular business reporting; build and maintain KPI dashboards.
• Monitor and optimize core KPIs, including NTB, ROAS, conversion rate, and TACoS.
• Coordinate with DTC Sales Ops on forecasting and inventory impacts of marketing tactics.
• Partner on pricing and promotional strategy to support the broader omnichannel business while protecting premium positioning.
• Manage budgets effectively to deliver revenue growth and profitability targets.
• Build and mentor a performance marketing and analytics team; create learning plans and visibility for reports and associates.
• Foster a consumer-first, data-driven, solution-oriented culture and align cross-functionally to hit goals.

Ideal Profile

• Bachelor’s degree in Business, Marketing, Ecommerce, or related field (MBA preferred) or equivalent experience.
• 8+ years in eCommerce with 3+ years in a direct leadership role.
• Proven Amazon Seller Central success and experience across third-party marketplaces.
• Preferred expertise with ChannelAdvisor and Shopify Plus; familiarity with Shopify apps, SAP, Domo, and middleware.
• Experience managing multiple agencies and SaaS partners; strong budgeting and vendor oversight skills.
• Advanced analytical, prioritization, problem-solving, presentation, project management, and planning capabilities.
• Thrives in a fast-paced, high-growth environment; strong communication, initiative, accountability, and customer orientation.

Compensation, Benefits, and Location

Estimated base salary range: $165,000–$220,000 USD, with potential additional incentive compensation. Role type: Remote. Headquarters: Watsonville, CA. Exact compensation depends on location, skills, experience, and qualifications.

• Multiple health plan options; dental & vision coverage
• Dedicated mental health & wellness plan; access to multiple EAPs
• Employer-paid life insurance
• PTO and 9 paid holidays per year
• Paid sabbatical (3 weeks after every 5 years of employment)
• 401(k) with employer match (dollar-for-dollar up to 3%)
• Free monthly supplements and product discounts; access to a wellness coach

Nordic Naturals is an equal opportunity employer. Employment is contingent upon a pre-employment drug screening and background check.

How to Apply

Submit your application via ADP: Apply here.

Conclusion

This role is a strong fit for a performance leader who can translate data into action, scale DTC revenue across marketplaces, and support omnichannel growth. If you bring Amazon depth, marketplace fluency, and a team-first mindset, consider applying.

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