New Relic is Hiring for Demand Generation Manager

New Relic is hiring a Demand Generation Manager to design and optimize lifecycle programs that build pipeline and accelerate growth. If you’re a data-driven marketer who thrives on cross-functional collaboration and intelligent automation, this role offers the chance to shape programs across the funnel for a global observability leader.

Company Overview

New Relic builds an intelligent observability platform that helps companies understand and improve complex systems in an AI-first world. The team collaborates globally to deliver insight, performance, and reliability for digital applications.

Learn more about New Relic

Role Summary: Demand Generation Manager

Reporting into Growth Marketing, you’ll build and scale user and customer lifecycle programs that engage key personas and drive pipeline. You’ll partner closely with product, content, integrated campaigns, SDRs, Field Marketing, and Marketing Ops to plan, launch, and optimize campaigns across channels. The scope may expand into customer journey mapping, email channel performance, and sales enablement best practices.

Key Responsibilities

• Align with Demand Gen and Integrated Campaigns leadership on priorities that support pipeline and revenue goals.
• Partner with Marketing Ops to build nurture programs, improve segmentation and retargeting, and elevate digital channel performance.
• Analyze customer behavior across touchpoints; identify patterns to inform personalized experiences and conversion paths.
• Own KPIs and reporting; use data and insights to test, learn, and refine campaigns end to end.
• Leverage internal AI tools to scale content production and automate workflows for efficiency and impact.
• Collaborate with Content to develop persona-based messaging and identify opportunities that drive measurable outcomes.
• Propose proactive growth ideas to generate new business and expand engagement across segments.

Ideal Profile

• 4+ years in demand generation or growth marketing, ideally in B2B tech.
• Broad channel knowledge: paid media, email, organic social, web, and SEO.
• Proven ability to acquire, retain, and engage leads and customers using data-driven experimentation.
• Innovative mindset and comfort applying AI to improve down-funnel performance.
• Proficiency with MarTech tools (e.g., Marketo, Salesforce, Tableau). Strong communication and writing skills. Bachelor’s degree+.

Bonus Points

• Experience with SaaS growth programs (agency or in-house).
• Familiarity with Engineer/DevOps personas and Enterprise/Commercial buyers.
• Marketo and/or Salesforce certification.

Compensation, Benefits, and Location

Base salary range: $114,000–$143,000 USD. This role is eligible for a corporate bonus plan; final pay may vary by location, skills, and experience. Benefits include healthcare, dental, vision, parental support, mental health resources, 401(k) with match, flexible time off, 11 paid holidays, volunteer time, and more. Location: Portland, OR. New Relic supports a flexible workforce model (office-based, remote, or hybrid). Visa sponsorship is not available for this position.

Inclusion and Compliance

New Relic is committed to a diverse, inclusive workplace. Candidates are evaluated based on qualifications. Employment may require identity verification, background checks, and export compliance assessments, consistent with applicable law. For accommodation requests during the process, email resume@newrelic.com.

How To Apply

Submit your application here.

Please ensure your experience reflects the requirements and any relevant certifications or MarTech proficiencies.

Conclusion

If you’re ready to craft data-informed journeys that turn interest into measurable pipeline, this Demand Generation Manager role at New Relic offers meaningful scope and cross-functional impact. Apply now to help shape lifecycle programs for a category-leading observability platform.

About Mesha: Mesha is a hub for ambitious marketers, offering playbooks, company spotlights, and curated roles to help you grow your career.

Explore more marketing opportunities on Mesha’s curated job board.