neowiz is Hiring for Brand Marketing Manager (US-based, globally operating)

Brand Marketing Manager (US-Based, Globally Operating) — NEOWIZ

NEOWIZ is hiring a Brand Marketing Manager to lead U.S. go-to-market and community initiatives for Brown Dust 2, a collectible RPG with strong appeal to anime and JRPG fans. This full-time, remote role focuses on localized brand strategy, player engagement, and cross-border collaboration to grow the game’s presence in the U.S. market.

Company Overview

NEOWIZ builds bold, memorable games across PC, console, and mobile—prioritizing strong ideas, sharp execution, and teams that take ownership. The studio focuses on creating genre-defining experiences that deliver lasting enjoyment rather than one-off hits. Learn more about the company’s approach and portfolio.

Role Summary

As Brand Marketing Manager, you will craft and execute localized brand and community strategies for the U.S. market. You will partner closely with headquarters in Korea and global stakeholders to align campaigns, tailor in-game messaging, and build authentic connections with anime and JRPG enthusiasts. Success in this role means elevating Brown Dust 2’s visibility, strengthening player engagement, and driving sustained growth across channels and events.

Key Responsibilities

• Plan and execute U.S. offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations).
• Lead local brand and IP collaborations aligned to the Brown Dust 2 universe and audience interests.
• Manage relationships and negotiate contracts with U.S.-based marketing partners and agencies.
• Analyze trends and player behavior in the U.S. mobile and anime game market; translate insights into strategy.
• Collaborate with live operations to tailor in-game campaigns, offers, and messaging for U.S. players.
• Localize creative assets, social content, and paid media for cultural and linguistic resonance.

Ideal Profile

• 7+ years of marketing experience, ideally in gaming, entertainment, or digital media.
• Deep understanding of mobile games, especially anime or character-driven RPGs.
• Proven ability to manage complex projects across time zones and collaborate with cross-functional teams.
• Strong pulse on U.S. anime and gaming subcultures, community trends, and fan engagement dynamics.
• Clear, concise communicator able to bridge HQ priorities with local market nuances.
• Experience running or supporting event marketing at major gaming/anime conventions (preferred).
• Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community ecosystems (preferred).
• Hands-on experience with anime-style RPGs on mobile or PC; Korean language proficiency is a plus.

Compensation And Location

This is a full-time, remote role. The expected U.S. base salary range is $110,000–$150,000 USD, with final compensation determined by location, level, and job-related experience. In compliance with California law, the listed range applies to U.S.-based candidates; compensation in other regions will be aligned with competitive local market standards.

How To Apply

Ready to lead U.S. brand marketing for Brown Dust 2?

Conclusion

If you’re excited to shape the U.S. presence of a fast-moving, fan-first RPG, this role offers the chance to build community impact and collaborate globally. Bring your expertise in anime and mobile gaming to elevate Brown Dust 2 and its players.

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