Nationwide Mutual Insurance Company is Hiring for Specialist, Marketing Management (Creative Strategy)

Specialist, Marketing Management (Creative Strategy) — Columbus, OH

Nationwide Mutual Insurance Company is hiring a creative strategist to help translate marketing plans into effective creative that advances brand and business goals. If you’re energized by cross-functional collaboration and bringing ideas to life across channels, this full-time role offers a chance to contribute within a large, impact-driven marketing organization.

Company Overview

Nationwide® is a recognized brand in insurance and financial services with a commitment to customer care that goes beyond words. Learn more about the company on its profile: Nationwide Mutual Insurance Company.

Role Summary

As a Specialist, Marketing Management (Creative Strategy) on the Enterprise Brand Strategy & Activation team, you will help transform marketing strategies into clear creative direction. You’ll support creative intake and planning, guide execution for low-complexity projects, and contribute to higher-complexity initiatives alongside senior strategists. The position is hybrid in Columbus, OH; associates near a Nationwide campus collaborate in-office two days per week, with remote flexibility on other days. Current Nationwide Remote Associates may also be considered.

Key Responsibilities

• Translate marketing plans into creative strategies in partnership with senior strategists and your manager.
• Lead intake for low- to mid-complexity requests, assess readiness, and align stakeholders before development begins.
• Own creative briefing through execution and optimization for lower-complexity projects; support on more complex initiatives.
• Ensure brand messaging consistency by leveraging master briefs and approved assets.
• Collaborate across functions to build scalable, insight-driven strategies that improve ROI and inform decisions.
• Assist with digital and traditional marketing tactics, media planning, and the creative development process.
• Use customer insights, analytics, and forecasting to define audiences, evaluate sufficiency, and support data-based decisions.
• Monitor timelines to keep programs on strategy and on schedule, escalating discrepancies as needed.
• Contribute to multiple projects with shifting priorities and target completion dates.

Ideal Profile

• Experience: 1–4+ years in marketing, brand strategy, or client management (financial services or agency a plus). The job description also notes typically five or more years of related experience.
• Creative fluency across B2B, B2C, and B2B2C; exposure to video, design, and digital/print production is beneficial.
• Clear communicator able to draft concise messaging and collaborate effectively in a matrixed environment.
• Strong organization and project management skills; comfortable managing overlapping deadlines and priorities.
• Analytical mindset; uses insights to inform briefs, measure outcomes, and recommend optimizations.
• Education: Bachelor’s degree in marketing, business administration, or related field preferred.
• Certifications: Technical insurance designations (CPCU, CLU, ChFC, FLMI) considered a plus; additional licensing/registrations may be required based on role needs.

Compensation, Benefits, And Location

Salary range: USD $61,745–$119,091. Full-time; exempt. Working conditions are a normal office environment with potential for extended or non-standard hours based on project load; travel as required.

• Medical, dental, and vision coverage
• Life insurance; short- and long-term disability
• Paid time off (new hires receive a minimum of 18 days, prorated by hire date)
• Nine paid holidays, plus 8 hours of Lifetime PTO and 8 hours of Unity Day PTO
• 401(k) with company match and a company-paid pension plan
• Business casual attire and additional benefits

Location: Columbus, OH, with a hybrid schedule. Associates near a Nationwide campus collaborate in-office two days per week; remaining days are remote. Current Nationwide Remote Associates may also be considered.

How To Apply

Ready to be considered? Submit your application here: Apply Now.

Equal Opportunity Employer

Nationwide is an equal opportunity employer. The company celebrates diversity and is committed to an inclusive culture where employees and applicants are treated with respect and without discrimination based on protected characteristics.

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If this creative strategy role aligns with your skills, apply today to join Nationwide’s brand marketing team. For more marketer-friendly opportunities like this, visit