Mattel, Inc. is Hiring for Marketing Manager, Hot Wheels Global Brand Team (DTC & Online Marketing)

Marketing Manager, Hot Wheels Global Brand Team (DTC & Online Marketing) — Mattel, Inc.

Mattel’s Hot Wheels team is hiring a Marketing Manager to lead the digital ecosystem for adult collectors and enthusiasts. This role blends brand storytelling with direct-to-consumer (DTC) and eCommerce execution to grow engagement, drive sales, and strengthen community across web, content, and campaigns.

Company Overview

Mattel is a global toy and family entertainment company with a portfolio that includes brands such as Hot Wheels, Barbie, Fisher-Price, and more. The company emphasizes creativity, inclusion, and performance, and engages fans through products, content, and experiences worldwide.

Learn more about the company on Mattel’s profile.

Role Summary

The Marketing Manager, Hot Wheels Adult — DTC & Online Marketing, leads the end-to-end digital experience for adult fans. You will own the adult digital brand ecosystem, shape annual DTC and online marketing strategies, and orchestrate cross-functional campaigns that connect brand storytelling with high-performing eCommerce. The role spans DTC growth, website strategy, online campaigns, analytics, and ongoing optimization in partnership with product, creative, content, media, eCommerce, and analytics teams.

Key Responsibilities

• Own the digital brand ecosystem for Hot Wheels Adult (DTC, website, online marketing) and align plans with brand and sales goals.
• Lead annual DTC and digital marketing strategies; manage budgets, timelines, and cross-functional initiatives across brand, product, creative, analytics, and partners.
• Drive DTC growth for adult-targeted platforms (e.g., Mattel Creations, Red Line Club, Elite 64, exclusives), including product launches, drops, promotions, and merchandising optimizations.
• Increase acquisition, conversion, retention, and loyalty via digital-first campaigns; collaborate on CRM, subscription, and membership initiatives for collectors.
• Own HotWheels.com strategy and content as a brand-and-commerce hub; ensure seamless integration of eCommerce, storytelling, community features, and best-in-class UX.
• Partner with Performance Marketing on integrated paid, owned, and earned campaigns across social, search, email, and display; manage campaign calendars and creative assets for adult initiatives.
• Define KPIs, report performance, and run testing (A/B, UX, SEO) to optimize experience, engagement, and conversion; monitor competitive and cultural trends to evolve strategy.

Ideal Profile

• 6+ years (or 4+ with MBA) in brand or purpose-driven marketing, including 3+ years focused on DTC/eCommerce marketing.
• Proven brand storytelling and audience-led narrative development.
• Track record in performance, growth, lifecycle, and community marketing; experience managing digital product drops.
• Strength in data synthesis, insight generation, and cross-functional leadership; strong project management and communication skills.
• Experience with subscriptions, loyalty, and membership programs; comfortable in fast-paced, launch-driven environments.

Location, Compensation & Work Model

Location: El Segundo, CA | Employment Type: Full-time

Base Pay Range: $123,000–$153,000 USD. Actual base pay is determined by work location, skills, and experience. Mattel offers competitive total rewards and benefits. The company embraces a flexible work model that combines purposeful in-person collaboration with flexibility.

How To Apply

Ready to be part of the Hot Wheels Global Brand Team? Submit your application through the official posting. Apply here. Candidates whose experience does not align with every listed qualification are encouraged to apply.

Conclusion

This role is a fit for marketers who can connect brand, content, and commerce to serve a passionate adult fan base. If you bring both strategic rigor and hands-on digital execution, consider applying to help shape the next phase of Hot Wheels’ DTC and online growth.

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