KAVA CULTURE COMPANY is Hiring for Brand Strategist

Brand Strategist at Kava Culture Company (Cape Coral, FL)

Kava Culture Company is hiring a Brand Strategist to build and scale a national, alcohol-free social brand. In this role, you will shape multi-market strategy, develop scalable playbooks and campaigns, and partner with franchise and operations leaders to drive awareness, loyalty, and market expansion. This position is open to part-time or full-time candidates.

Company Overview

Kava Culture is a health-conscious, alcohol-free company bringing people together through crafted botanical cocktails and euphoric teas. With corporate and franchise locations, plus sister brand Botanical Brewing, the team focuses on community, customer experience, and sustainable growth.

Brand Ethos

• Vibrant and energizing: Reflect the positive, social spirit at every touchpoint.
• Community-first: Build a new kind of social community, one city at a time.
• Trendsetting but timeless: Stay ahead of culture while crafting a brand that endures.
• Expansion-driven: Grow visibility, franchise interest, and customer love across new markets.

Role Summary

The Brand Strategist will lead national brand strategy and identity; build scalable assets and playbooks for corporate and franchise locations; execute integrated campaigns; and elevate social media, influencer, and experiential programs. You will collaborate closely with Franchise Development, Operations, Sales, and Training to align marketing with business objectives and report results to leadership.

Key Responsibilities

• Develop and execute a national brand growth strategy and market-entry playbooks.
• Create scalable campaigns for corporate and franchise locations, including grand openings and regional launches.
• Own brand voice; lead development of core assets across digital, in-store, print, events, and loyalty programs.
• Run national and local campaigns; launch seasonal promotions and influencer collaborations; optimize based on performance.
• Strengthen social presence with a content strategy that fuels awareness, UGC, and market-level engagement.
• Partner with cross-functional leaders; equip franchisees with toolkits; represent marketing in leadership forums.
• Track trends and consumer behavior; test new formats, partnerships, and loyalty initiatives to evolve the brand.

Ideal Profile

• 3–5 years in brand strategy, marketing, or multi-location brand management (hospitality, food/bev, or lifestyle preferred).
• Experience scaling a brand across multiple markets; franchised business or startup exposure is a plus.
• 2+ years in leadership, project management, or supervisory roles with cross-functional collaboration.
• Proven record driving awareness, loyalty, and foot traffic through creative, strategic marketing programs.
• Strength in digital marketing, social media strategy, influencer and experiential campaigns, and measurement.
• Highly creative, organized, and comfortable managing multiple initiatives; excellent communicator and team leader.

Compensation And Location

Location: Cape Coral, FL. Employment Type: Part-time or Full-time. Estimated base salary range: USD $50,000–$65,000, depending on experience and role scope.

How To Apply

Ready to help scale a movement in the alcohol-free social space? Submit your application here. Apply now.

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