Information Technology Senior Management Forum is Hiring for Principal Associate, Credit Card Product Marketing

Principal Associate, Credit Card Product Marketing (Capital One) — McLean, VA

Capital One is hiring a Principal Associate to advance product marketing for credit cards serving consumers with fair credit. If you’re skilled at turning insights into measurable acquisition growth, this role offers cross-functional impact, a robust testing culture, and visibility across product, channel, and analytics teams.

Company Overview

Capital One, recognized on Fortune’s “100 Best Companies to Work For,” is seeking a Principal Associate within the Mainstreet Product Marketing team. The team manages product positioning and the acquisition journey across credit cards, helping customers find the right product for their lifestyle. This listing is hosted on the Information Technology Senior Management Forum (ITSMF) job board.

Role Summary

As Principal Associate, Credit Card Product Marketing, you’ll shape acquisition strategy from consideration through conversion. You’ll translate audience insights into scalable tactics, design learning agendas, and partner with analysts, channel owners, creatives, legal, operations, and martech teams to drive conversion KPIs while maintaining strong brand alignment.

Key Responsibilities

• Craft end-to-end acquisition strategy, from building consideration to driving conversion.
• Synthesize consumer research, market trends, competitive intel, and macro factors to recommend improvements to marketing and business results.
• Partner with analysts to evaluate performance and adjust testing and channel strategies accordingly.
• Serve as a liaison across product, channel/performance marketing, creative, legal, operations, and corporate communications.
• Translate business intent into clear, actionable direction for partner teams.
• Collaborate with internal and external creative and marketing technology teams to build and scale optimizations that lift conversion KPIs.
• Champion the brand and align messaging with each card’s target audience needs.
• Write concise creative briefs, test plans, and optimization strategies across channels.

Ideal Profile

You’ll thrive if you enjoy cross-functional collaboration, operate confidently in ambiguity, and use data to inform both creative direction and channel strategy.

Core Qualifications

• Bachelor’s degree or military experience.
• 4+ years in product marketing or multi-channel digital marketing.
• 4+ years building test frameworks and optimization strategies.
• 4+ years managing marketing intent and developing strategies/briefs with creative and channel teams.

Preferred Qualifications

• Master’s degree in Marketing, Business, or Communications.
• 2+ years marketing in financial services or another highly regulated industry.
• 2+ years operating autonomously in a matrixed environment and navigating ambiguity.
• 1+ year working with martech platforms (e.g., DMPs or CRMs).

Compensation And Location

• Location: McLean, VA.
• Type: Full-time.
• Salary range: $117,300–$133,900 (McLean, VA; Principal Associate, Marketing).
• Eligible for performance-based incentives, which may include cash bonus(es) and/or long-term incentives; specifics depend on the plan.
• Comprehensive and inclusive benefits available; eligibility varies by status and level.
• Sponsorship: Not available for new applicants for this position.
• Applications expected to be accepted for a minimum of five business days.

How To Apply

Apply via the ITSMF job board to review the full posting, benefits information, and legal notices. Submit your application as soon as possible within the stated application window.

About Mesha

Mesha is a hub for ambitious marketers, featuring playbooks, company spotlights, and curated roles. Explore resources at trymesha.com and browse the latest openings at trymesha.com/jobs.

Conclusion

If you’re a data-driven marketer ready to own acquisition strategy and cross-functional execution, this Capital One role is worth a close look. Apply through the ITSMF job board to be considered, and leverage Mesha’s community and playbooks to keep advancing your marketing career.