Informa is Hiring for Senior Partnerships Manager, VidCon

Senior Partnerships Manager, VidCon at Informa

Informa is hiring a Senior Partnerships Manager to drive sponsorship revenue and elevate creator-led experiences for VidCon, the world’s premier celebration of digital content and the creator economy. This role blends strategic sales with creator ecosystem development to deliver integrated programs for brands, creators, and fans.

Company Overview

Informa is a FTSE 100 company operating trusted brands in specialist markets across 30+ countries. The business connects professionals through 800+ events annually, digital platforms, and professional development programs. VidCon sits within this portfolio—its flagship Anaheim 2025 event drew 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors—bringing together creators, fans, and industry leaders to shape the future of digital entertainment.

Role Summary

As Senior Partnerships Manager, you will own sponsorship sales across VidCon’s Community, Creator, Industry, and VIP audiences while developing and monetizing creator-led inventory. You’ll collaborate with leading brands and platforms—including YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company—to build multi-touch programs that deliver measurable outcomes for partners and memorable experiences for attendees.

Key Responsibilities

• Develop expertise in VidCon’s audience tracks and align sponsorships to segment needs.
• Build tailored, cross-track packages that maximize brand presence and engagement.
• Prospect and secure new partners across brand marketers, agencies, and creator-economy companies.
• Convert prospects into long-term partners through consultative selling and solution design.
• Package creator-led experiences (meetups, panels, branded segments, content series) as sponsorable assets.
• Oversee creator relationships for brand activations and co-develop new formats with partners and talent.
• Produce case studies that document campaign impact, social engagement, and reach.
• Collaborate with Sales and Account Management on creator-aligned pitch materials and delivery against goals.
• Upsell and cross-sell into additional products, digital packages, and promotional programs at events.
• Own KPIs across sponsorship revenue, new business and retention, creator satisfaction, and cross-track integration.

Ideal Profile

• 5+ years carrying an individual sales quota in consumer/B2B event sponsorship with a record of success.
• Established relationships with brand marketers and/or B2B marketing decision-makers.
• Experience building and monetizing creator-led experiences or influencer marketing campaigns.
• Fluency in experiential and digital media sales processes, metrics, and client success criteria.
• Proficient with PowerPoint for sales decks and Salesforce (or similar CRM).
• High EQ presenter and closer; adaptable across multiple audience segments and stakeholders.
• Detail-oriented, creative problem solver who thrives in a collaborative, matrixed environment.

Compensation, Location, And Work Setup

• Compensation: $90,000 base salary plus commission.
• Employment Type: Full-time.
• Location: Chicago office; in-person collaboration three days a week or more with flexibility to work from home when not onsite.
• Travel: Regular travel to events, sales meetings, and client visits (including potential international travel).
• Timeline: Posting is scheduled to expire on 9/30.

How To Apply

Submit your application via Indeed: Apply here.

Why Work At Informa

Informa offers comprehensive support and development, with benefits that reflect a people-first culture and global scale.

• Welcoming culture, social events, and active colleague networks; global collaboration opportunities.
• Up to four volunteer days per year with charity match funding options.
• Career growth via bespoke training, mentoring platforms, and LinkedIn Learning access.
• Time off: 15 days PTO rising with tenure, 10 national holidays, birthday leave, and up to four weeks working from almost anywhere annually.
• Competitive benefits including 401(k) match, health/vision/dental, parental leave, and ESPP with a minimum 15% discount.
• Wellbeing resources (EAP, mental health first aiders, wellness app) and recognition programs.

About Mesha

Mesha is a hub for ambitious marketers, offering practical playbooks, company spotlights, and curated roles. Explore resources and browse more openings on Mesha or head to Mesha Jobs.

If you’re ready to help shape the future of brand–creator partnerships at VidCon, submit your application and put your sponsorship and creator insight to work.