Infopay is Hiring for Product Marketing Specialist

Infopay Is Hiring a Product Marketing Specialist in Boston

Infopay is seeking a data-savvy Product Marketing Specialist to drive growth across digital channels. If you’re comfortable building PPC programs, translating analytics into action, and partnering across teams to improve product performance, this role offers a chance to make measurable impact.

Company Overview

Infopay is a growing organization hiring for its Boston team. Learn more via the company profile on Indeed.

Role Summary

As Product Marketing Specialist, you will plan and optimize multi-channel campaigns, manage paid search programs, and translate user and market data into clear recommendations. The role collaborates closely with marketing, design, and IT to refine messaging, improve UX/UI, and report on product performance. Success looks like disciplined testing, tight KPI management, and continuous iteration across ads, landing pages, and product touchpoints.

Key Responsibilities

• Develop strategic marketing campaigns to promote digital products and services.
• Create and manage digital advertising across PPC, social, email, media buys, and display.
• Own PPC execution on Google, Yahoo, and Bing; write and optimize ad and landing page copy for SEM campaigns.
• Track, report, and analyze website analytics; evaluate campaign effectiveness and iterate based on data.
• Monitor KPIs including Lifetime Value and Cost Per Acquisition; translate insights into actionable plans.
• Analyze consumer trends and conduct research on buying habits to identify new market opportunities.
• Collaborate with marketing, designers, and creatives to produce videos, copy, and display assets.
• Review product UX/UI across devices and browsers; test and recommend improvements with IT support.
• Audit competitor products and marketing to pinpoint areas for growth and differentiation.
• Deliver detailed reporting on sales volume, profit margins, and overall product performance metrics.

Ideal Profile

• Master’s degree (or foreign equivalent) in Marketing or a related quantitative field.
• 2 years of progressive experience in search engine marketing, including PPC management on Google, Yahoo, and Bing (experience may be gained concurrently).
• 2 years of experience with website analytics tools (e.g., Google Analytics, Ahrefs, Jira, SimilarWeb, Tableau).
• Demonstrated knowledge of HTML, CSS, and JavaScript development processes and constraints.
• Proficiency with marketing software (Adobe Creative Suite) and CRM tools.
• Demonstrated knowledge or experience is considered equivalent to at least 6 months of work experience.

Compensation and Location

Location: Boston, MA. Compensation range: USD $79,389–$100,894, as provided in the listing. Employment type and work arrangement are not specified in the available details.

How to Apply

Submit your application via the Infopay careers page: Apply Here. Include a resume that highlights your PPC outcomes, analytics fluency, and examples of campaign and landing page optimizations.

Conclusion

If you thrive on rigorous testing, measurable results, and cross-functional collaboration, this Product Marketing Specialist role at Infopay could be a strong fit. Review the requirements, prepare relevant work examples, and apply to be considered.

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