ID90 Travel is Hiring for CRM Manager | Lifecycle Marketing Manager

CRM Manager | Lifecycle Marketing Manager at ID90 Travel

ID90 Travel is hiring a CRM Manager to lead multi-channel lifecycle marketing and drive customer retention, engagement, and lifetime value. This full-time role blends strategy and hands-on execution across email, SMS, push notifications, and WhatsApp, with a focus on automation, personalization, and performance optimization.

Company Overview

ID90 Travel provides a SaaS platform that enhances the non-revenue travel experience for airline employees while helping airlines reduce staff travel costs. The member-only portal also offers discounted hotel, car, and cruise options. Clients include leading carriers such as United Airlines, Hawaiian Airlines, Frontier, Alaska Airlines, Spirit, JetBlue, and Sun Country. Learn more about the company via

Role Summary

Reporting to the Head of Marketing, the CRM Manager will own the design, execution, and optimization of automated journeys across channels, leveraging Klaviyo (or a comparable platform). You will map lifecycle stages, build triggered programs, ensure data integrity for real-time personalization, and continually test and refine campaigns to improve engagement and conversions.

• Design and optimize onboarding, retention, re-engagement, win-back, and transactional journeys across email, SMS, push, and WhatsApp.
• Use behavioral triggers, segmentation, and dynamic content for personalization at scale.
• Run A/B tests to refine targeting, sequencing, timing, and creative; track KPIs including opens, clicks, conversions, engagement, and churn risk.
• Ensure deliverability and compliance with GDPR, CAN-SPAM, and channel-specific regulations.
• Partner with engineering and data teams on API/CDP integrations for clean, real-time data flows.
• Collaborate with product, design, and analytics to align CRM programs with brand standards and business goals.
• Develop dashboards and cohort analyses to inform roadmap and prioritization.
• Lead expansion of omnichannel messaging, ensuring a consistent, connected customer experience across touchpoints.

Required Qualifications

• 5+ years managing CRM and automated journeys across email, SMS, push, and related channels.
• Proficiency with Klaviyo or similar marketing automation platforms.
• Strong technical understanding of data integrations and API-based triggers.
• Proven track record building high-performing email and retention programs from scratch.
• Analytical mindset with experience in KPI tracking and A/B testing.
• Excellent communication, project management, and attention to detail.

Preferred Qualifications

• Experience with push, SMS, and/or WhatsApp messaging programs.
• Background in travel, e-commerce, or membership-based businesses.
• Familiarity with HTML/CSS for email layout adjustments.
• Knowledge of SMS and WhatsApp compliance standards.
• Experience with mobile engagement strategies and push best practices.

Compensation, Benefits, and Location

Job Type: Full-time. Salary range: $80,000–$100,000 USD. This role follows a hybrid schedule based in Southlake, TX (Dallas–Fort Worth area).

• 401(k)
• Health, dental, vision, and life insurance options
• Flexible spending account and health savings account
• Paid time off and parental leave
• Employee assistance program and referral program
• Employee travel discounts and hybrid work schedule

How To Apply

To be considered, submit your application and resume via Indeed.

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Conclusion

If you excel at building data-driven lifecycle programs and want to shape omnichannel engagement for a travel-focused product, this role is a strong fit. Not your match? Browse more curated marketing roles on