H&R Block is Hiring for Marketing Manager - CPA Roll-Up Acquisition

Marketing Manager, CPA Roll-Up Acquisition at H&R Block (Remote, Missouri)

H&R Block is hiring a B2B Marketing Manager to power its CPA roll-up strategy for Block Advisors. If you excel at building scalable demand engines and turning segmented outreach into qualified consultations, this role offers the chance to directly influence growth through firm acquisitions.

Company Overview

H&R Block’s purpose is to provide help and inspire confidence for clients and communities everywhere. With a long-standing history in tax preparation, financial services, and small business solutions—and a connected, inclusive culture—the company supports millions of clients across North America, Australia, Ireland, and India. Associates benefit from a team-first environment focused on transformation and measurable impact.

Role Summary

The Marketing Manager for CPA Office Acquisition will build and lead the B2B marketing function that fuels a high-quality lead pipeline for the Acquisition & Development (A&D) team. You will translate the CPA roll-up strategy into multi-channel plans, run targeted campaigns, and optimize conversion from first touch through consultation—partnering closely with A&D, Integration, Legal, Brand, and agency teams. Success is measured by qualified lead volume, conversion to consultations, and the number of acquired CPA offices that meet strategic criteria.

Key Responsibilities

• Translate CPA acquisition goals into targeted, multi-channel marketing plans that drive qualified consultations.
• Build and manage a scalable lead-generation engine across digital media, email, direct mail, events, and outbound tactics.
• Leverage internal/external data to identify and prioritize target firms; apply segmentation and personalized messaging.
• Continuously test messaging, creative, landing pages, and CTAs to improve conversion throughout the journey.
• Run A/B tests, analyze channel performance, and report insights to maximize ROI and inform strategy.
• Collaborate with A&D, Integration, Legal, and Brand to align marketing with deal flow and accelerate acquisitions.
• Direct agency partners on campaigns that reach CPA firm owners; cultivate referral networks and partnerships.
• Monitor industry trends, competitor activity, and seller behavior; support special projects and integration marketing.

Ideal Profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years in B2B marketing (demand generation, ABM, or campaign strategy) with a record of driving growth.
• Hands-on familiarity with CRM (e.g., Salesforce) and business insights tools; financial/professional services experience is a plus.
• Strength in strategy, communication, relationship-building, and results-oriented execution.

Compensation And Location

Pay range: $89,800–$134,700 USD per year. Individual pay depends on experience, education, skills, performance, and work location. Eligible associates may participate in incentive plans and comprehensive benefits (medical/prescription coverage, 401(k), EAP, business travel accident insurance, associate tax prep benefits, and more). Specific benefits vary by role; see employer materials for details (e.g., blockbenefits.com).

Location: Missouri. Work type: Remote. H&R Block is an Equal Opportunity Employer and does not tolerate discrimination based on any protected status.

How To Apply

Review the role and submit your application here. Apply now to be considered.

Final Thoughts

If you’re a data-driven B2B marketer who thrives on building pipelines and collaborating cross-functionally to hit acquisition goals, this role offers clear, measurable impact on a high-priority growth program.

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