Homebase is Hiring for Lifecycle Marketing Manager (Hybrid)

Lifecycle Marketing Manager (Hybrid) at Homebase

Homebase is hiring a Lifecycle Marketing Manager to design, launch, and optimize multi-channel customer journeys. If you’re a data-driven marketer who enjoys owning end-to-end campaigns and collaborating across teams to drive activation, conversion, and long-term value, this hybrid role in San Francisco could be a strong fit.

Company Overview

Homebase is the everything app for hourly teams—helping small businesses streamline scheduling, time clocks, payroll, communication, HR, and more. Today, over 100,000 small businesses use Homebase to make work easier, collectively tracking over a billion hours for 2.5+ million workers. Learn more on their company page: Homebase on Indeed.

Role Summary

As Lifecycle Marketing Manager, you’ll own the strategy and execution of full-funnel lifecycle programs across email, push, SMS, and in-app. You’ll partner closely with cross-functional stakeholders to map journeys, design experiments, personalize at scale, and share insights that inform product, marketing, and go-to-market decisions. The role is hands-on and impact-oriented, with a strong focus on experimentation, operational rigor, and measurable outcomes.

Key Responsibilities

• Design and launch lifecycle campaigns across email, push, SMS, and in-app surfaces.
• Develop segmentation and personalization strategies based on journey mapping and customer insights.
• Run always-on experiments to improve activation, conversion, and lifetime value.
• Measure performance against KPIs, surface insights, and communicate learnings broadly.
• Document processes, streamline workflows, and maintain operational excellence across teams.
• Advocate for lifecycle insights in cross-functional discussions to shape customer engagement.
• Leverage AI and automation to accelerate workflows and personalize at scale.

Ideal Profile

• 3+ years of hands-on lifecycle marketing experience across multi-channel programs.
• Proficiency with marketing automation (e.g., Iterable or equivalent), collaboration tools (e.g., Jira), and analytics (e.g., Looker, Amplitude).
• Nice to have: CRM (e.g., Salesforce), ESPs (e.g., SendGrid), in-app messaging, and AI-powered productivity tools.
• Strength in experiment design, data interpretation, and clear stakeholder communication.
• Excellent project management and prioritization in a fast-paced environment.
• Strong written and verbal communication; ability to simplify complex ideas for diverse audiences.
• Hybrid collaboration: ability to work from the San Francisco office on Tuesdays and Wednesdays.

Compensation, Benefits, And Location

• Compensation: $104,000–$122,500 USD, plus stock options.
• Job Type: Full-time; hybrid in San Francisco, CA (in-office Tue/Wed; WFH Mon/Thu/Fri).
• 401(k) with 4% match; medical, dental, and vision; FSA options; life and disability coverage.
• Flexible time: unlimited PTO (salaried) and company holidays; up to 12 weeks paid parental leave (after 6 months).
• Work From Anywhere Month; periodic meeting-free weeks; commuter benefits; team offsites; Customer Days; meals provided.

How To Apply

Apply directly via Homebase’s application portal: Submit Your Application. The interview process typically includes conversations with Talent Acquisition and the Hiring Manager, a Talent Showcase, meetings with cross-functional partners, and a background check prior to an offer. Homebase is an equal opportunity employer and considers qualified applicants consistent with the San Francisco Fair Chance Ordinance.

Conclusion And Next Steps

If you’re excited to build thoughtful lifecycle programs that help small businesses and their teams thrive, consider applying for this role at Homebase. Bring your experimentation mindset, customer focus, and operational rigor to make a measurable impact.

About Mesha

Mesha is a hub for ambitious marketers, featuring practical playbooks, company spotlights, and curated roles. Explore resources and more at trymesha.com, and browse additional marketing openings at trymesha.com/jobs.