Highwire Public Relations is Hiring for Insights Analyst

Insights Analyst at Highwire Public Relations

Highwire Public Relations is hiring an Insights Analyst to transform social, web, and media data into clear, actionable insights for clients in fast-evolving technology and healthcare sectors. This full-time role is based in New Haven, CT and emphasizes data storytelling, collaboration, and rigorous analysis to inform strategic communications and marketing.

Company Overview

Highwire Public Relations is a modern strategic communications and digital marketing agency partnering with high-growth innovators and established brands. The team champions inclusive storytelling and a people-first culture designed to help every employee grow and contribute with impact.

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

Role Summary

As part of the Highwire Intelligence Group, the Insights Analyst turns complex datasets into clear narratives that guide client strategy. You will monitor conversations across social and news, analyze performance, visualize trends, and collaborate with account teams to integrate insights into communications programs.

Key Responsibilities

• Analyze social, web, and traditional media data to inform strategic communications and marketing decisions.
• Develop and refine Boolean queries for real-time media monitoring and social listening; identify trends and emerging themes.
• Create clear visualizations and data stories using Google Sheets, Slides, PowerPoint, and Tableau to communicate findings.
• Measure content and campaign performance via platforms such as Google Analytics, Sprout Social, and Meltwater; recommend optimizations.
• Conduct market and competitor research to establish baselines and uncover opportunities.
• Leverage Excel, Quid, and AI-driven tools to streamline data collection, analysis, and reporting workflows.
• Partner with internal account teams to embed insights within broader communications strategies and client deliverables.

Ideal Profile

• 2–5 years of analytics experience in PR, marketing, or advertising; familiarity with technology and healthcare sectors is a plus.
• Proficiency with Google Suite (Sheets, Slides), data visualization tools, and media monitoring platforms (e.g., Quid, StatSocial, SimilarWeb).
• Data-driven problem solver who can translate analysis into actionable recommendations for stakeholders.
• Clear, concise communicator with strong presentation skills and attention to detail.
• Curious, digitally savvy, and comfortable identifying patterns, trends, and strategic implications in data.

Compensation, Benefits, And Location

Location: New Haven, CT | Job Type: Full-time | Compensation: USD $61,839–$74,037, depending on experience.

• Merit-based bonuses and promotions; hybrid work model
• Generous vacation policy, including extended summer and winter holiday breaks; Empower Hours on Fridays (log off by 3 p.m.)
• 401(k) match; medical and dental benefits; FSA
• Paid parental leave; commuter benefit; home office equipment stipend
• $100 annual Growth Mindset stipend; technology reimbursement; wellness benefit; donation match
• Mentorship, monthly recognition programs, referral bonuses, quarterly team events; dog-friendly environment

How To Apply

Submit your application via Apply Here. For security, Highwire communicates from @highwirepr.com email addresses only and will never request bank account, credit card, or credit score information during the application process.

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