HealthEquity Inc. is Hiring for Content Marketing Manager

Content Marketing Manager (B2C) At HealthEquity Inc. — Remote

HealthEquity Inc. is hiring a Content Marketing Manager to translate complex health-benefit concepts into clear, actionable content for consumers. If you enjoy building lifecycle programs, testing relentlessly, and driving measurable outcomes across channels, this role offers an opportunity to shape how millions understand and use health savings tools.

Company Overview

HealthEquity’s mission is to save and improve lives by empowering healthcare consumers. The company aims to make HSAs as widespread and popular as retirement accounts by 2030, helping American families better connect health and wealth. Learn more about the company on its Indeed profile.

Role Summary

As the Content Marketing Manager (B2C), you will develop and execute consumer content strategies across the full lifecycle—awareness, consideration, activation, and retention. You’ll craft clear, on-brand copy; drive SEO and CRO initiatives; partner with design and development; and maintain a plain-language, inclusive style guide. This full-time role is remote and collaborates closely with creative, product, and marketing stakeholders to improve campaign and journey performance.

Key Responsibilities

• Develop narratives that move consumers from awareness to action (open, fund, spend, invest) and reinforce positive long-term habits.
• Write and edit high-impact short-form content: landing pages, ads, enrollment materials, emails, and video scripts to reduce friction and lift conversion.
• Create educational assets (quick guides, calculators/quizzes briefs, explainer videos) that simplify HealthEquity products.
• Lead SEO initiatives: keyword research, briefs, on-page optimization, and content refreshes to capture consumer intent.
• Drive CRO through hypotheses, A/B testing, and strong CTAs; collaborate with design/dev to improve page structure, forms, and journeys.
• Maintain and evolve a consumer style guide (plain language, inclusive tone, readability, and compliance) and enable teammates with templates and best practices.
• Advise B2C program leaders to ensure brand-aligned, consistent messaging across channels; direct agency partners for quality and consistency.
• Leverage AI responsibly to improve efficiency and consistency in content creation, and monitor performance to optimize strategies over time.

Ideal Profile

• Bachelor’s degree in Marketing, Journalism, Communications, or relevant experience, plus 5+ years in content marketing roles.
• Proven ability to take projects from ideation through completion; strong collaboration and stakeholder management skills.
• Comfort with experimentation, rapid iteration, and distinguishing activity from productivity; results-first mindset.
• Experience with personas and writing for varied consumer audiences; thoughtful in giving/receiving feedback; strong editorial judgment.
• Familiarity with SEO and CRO practices; ability to partner with design and dev teams; occasional travel as needed.

Compensation, Benefits, And Work Setup

Compensation: $96,500–$123,000 USD base, with eligibility for performance-based incentives. This is a full-time, remote role (#LI-Remote). Actual offers depend on skills, experience, education, and location.

Benefits include:

• Medical, dental, and vision; HSA contribution and match; dependent care FSA match
• Uncapped PTO, paid parental leave, and 401(k) match
• Financial literacy programs, tuition assistance, wellness incentives, and fitness reimbursement

How To Apply

Submit your application via the official posting: Apply Here. HealthEquity is an equal opportunity employer. During screening, Microsoft Copilot may be used to transcribe interviews for accuracy and process facilitation; you may opt out by notifying your Talent Partner in advance.

About Mesha

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Conclusion

If you’re ready to build consumer-first content that drives clear outcomes in healthcare, this remote role at HealthEquity offers a chance to make a measurable impact. Review the details, confirm alignment with your experience, and apply to move forward.