Headway (NY) is Hiring for Director, Patient Growth Marketing

Director, Patient Growth Marketing At Headway (NY)

Headway (NY) is hiring a Director, Patient Growth Marketing to lead B2C acquisition at scale. This role owns strategy and execution across paid and owned channels to help more patients access mental healthcare.

Company Overview

Headway (NY) is building a new, accessible mental healthcare system by enabling therapists to accept insurance and scale their practices. Founded in 2019, the company now supports a national network of over 60,000 providers across all 50 states and has helped more than 1 million patients find care. Headway is a Series D company with over $325 million in funding from leading investors including a16z, Accel, GV, Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation.

Role Summary

As Director of Patient Growth Marketing, you will lead Headway’s patient growth engine—owning strategy, execution, and measurement across paid and owned channels. You will manage a high-performing team, partner closely with Product, Data, Brand, and Operations, and drive measurable, efficient growth with clear goals, KPIs, and experimentation. This is a high-impact leadership role at a pivotal moment of scale.

Key Responsibilities

• Own and scale the B2C patient acquisition engine across paid and owned channels.
• Hire, mentor, and manage a high-performing growth marketing team.
• Define and execute a growth roadmap with clear goals, KPIs, and experimentation plans.
• Identify new channels and tactics to unlock scalable, sustainable growth.
• Collaborate with Product, Data, Brand, and Operations to improve conversion and reduce funnel friction.
• Build the marketing infrastructure to measure performance and maximize ROI.
• Serve as a strategic thought partner to executive leadership on go-to-market strategy.

Ideal Profile

• 10+ years in performance and growth marketing; 3+ years in a leadership role at high-growth B2C tech companies.
• Deep expertise in paid digital (SEM, social, affiliates), SEO, and conversion rate optimization.
• Analytical and data-driven; able to build dashboards, interpret signals, and drive action from insights.
• Thrives in fast-paced environments; comfortable testing, learning, and iterating quickly.
• Hands-on leader who can operate at both strategic and tactical levels.
• Experience building and coaching growth teams; fosters ownership and experimentation.
• Clear, compelling communicator who can influence cross-functionally and align teams to a shared vision.

Compensation And Benefits

Base salary range: $218,450–$257,000 USD, based on qualifications, experience, and location. Headway offers a comprehensive total rewards package, including robust health and wellness benefits, retirement savings, and equity; compensation decisions are made holistically and aligned with market benchmarks.

• Equity compensation
• Medical, dental, and vision coverage; HSA/FSA
• 401(k)
• Work-from-home stipend; therapy reimbursement
• 16-week parental leave; Carrot Fertility reimbursement and membership
• 13 paid holidays plus a company holiday break (Dec 25–Dec 31) and flexible PTO
• Employee Assistance Program (EAP); training and professional development

Location And Work Setup

Remote role across the United States, with optional offices in New York City, San Francisco, and Seattle. The listing references New York, NY; Headway supports fully remote work. The company values inclusion and provides reasonable accommodations for qualified individuals.

How To Apply

Review the full details and submit your application via Headway’s Greenhouse posting here.

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Conclusion

If you’re a growth leader ready to build a high-velocity patient acquisition engine and expand access to mental healthcare, consider applying today.