Great Gray Trust Company is Hiring for Brand Engagement Marketing Specialist

Brand Engagement Marketing Specialist — Great Gray Trust Company (Boston, MA)

Great Gray Trust Company is hiring a Brand Engagement Marketing Specialist to support both Great Gray and Retirement Plan Advisory Group (RPAG). In this role, you’ll help build and engage a community of financial advisors through digital content, social media, and events—amplifying brand voices, strengthening advisor relationships, and showcasing company culture.

Company Overview

Great Gray is a leading independent provider of trustee and administrative services to Collective Investment Trusts (CITs), with more than $200 billion in CIT assets across 780+ funds and partnerships with 80 subadvisors. CITs are tax‑exempt, pooled investment vehicles designed for employer‑sponsored retirement plans (e.g., 401(k)s). Similar to mutual funds but tailored for the institutional market, they can offer efficient administration and cost advantages. Great Gray continues to invest in its core CIT business and adjacent services and technology for the retirement market.

Role Summary

As a member of the Marketing team, you will partner with the Director of Marketing to plan and execute integrated engagement programs for financial advisors, with an emphasis on RPAG. You’ll balance strategy and hands‑on production across LinkedIn, YouTube, short‑form video, podcasts, email, and events—helping grow audience, deepen engagement, and support national conference and webinar initiatives. This is a full‑time, hybrid role based in Boston, MA.

Key Responsibilities

• Partner with the Director of Marketing to grow social presence, prioritizing LinkedIn and YouTube while exploring Instagram and Twitter.
• Co‑lead content planning from ideation to scheduling and performance tracking; drive engagement through short‑form video editing and promotion of the Gray to Great podcast to grow subscribers.
• Develop market expertise in the retirement plan advisory space and act as an internal resource on industry trends.
• Create brand‑aligned short‑form content across blog, social, email campaigns, and web assets with consistent tone and voice.
• Coordinate logistics for webinars, conferences, and company activations; manage vendors, timelines, and cross‑functional collaboration to ensure seamless delivery.
• Support integrated, multi‑channel campaigns, including asset development, campaign calendars, and project tracking for timely execution.
• Provide operational support: organize files, schedule meetings, prepare reports, and maintain project progress and due dates.
• Stay current on marketing trends, tools, and technologies; bring fresh ideas through hands‑on learning and team collaboration.
• Share best practices and recommendations to refine workflows, improve efficiency, and elevate marketing impact.

Ideal Profile

• Bachelor’s degree in a relevant field; 1–2 years of professional or internship experience in marketing, digital content, or social media (event experience preferred).
• Hands‑on experience with video/design tools such as Canva, CapCut, Riverside, or similar alternatives.
• Proficient with LinkedIn and YouTube; awareness of how to drive engagement on Instagram and Twitter.
• Strong writing and communication skills with a keen editorial eye for brand voice and consistency.
• Curiosity about financial services and the retirement industry; desire to build knowledge over time.
• Organized, reliable, and able to manage multiple projects and deadlines effectively.
• Demonstrated initiative and willingness to go above and beyond; collaborative and growth‑oriented mindset.
• Familiarity with Microsoft Office and openness to learning new marketing and analytics tools.
• Comfortable operating in a fast‑paced environment and navigating ambiguity.
• Alignment with core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, and Collaboration.

Compensation, Benefits, And Location

Salary range: $62,881–$78,245 USD, depending on experience. Job type: Full‑time. Location: Boston, MA, with a hybrid schedule (4 days onsite, 1 day remote). Visa sponsorship or transfer is not available; applicants must be authorized to work in the United States.

• 401(k) with elective and non‑elective match opportunities
• Lifestyle spending allowance program
• Medical, dental, and vision insurance
• Employer‑paid life and disability insurance
• Generous paid time off
• Hybrid work environment and opportunity to contribute within a growing organization

How To Apply

Apply directly via the employer’s application portal: Submit your application. Great Gray is an Equal Opportunity Employer. If you need assistance with the application process or to request an accommodation, contact TalentAcquisition@GreatGray.com.

If this role aligns with your experience, consider applying today. For additional marketing career resources, playbooks, and curated roles, explore